There’s something deeply calming about Swiss design it's not loud. It's not trendy. It's just clear.Clean grids, thoughtful spacing, and typography that actually respects your eyes. It reminds me of this quote by Massimo Vignelli: “You can reach timelessness if you look for the essence of things and not the appearance. The appearance is transitory – the appearance is fashion, the appearance is trendiness – but the essence is timeless.” Swiss design does exactly that — it chases essence, not appearances.That’s why it still feels fresh, decades later.

Revisions show your client is invested and wants the best outcome. That’s a good sign. What’s not good? Endless, unclear revisions. That’s why your contract should set clear boundaries: - How many rounds are included - What counts as a revision - The timeline for changes Clear terms = smoother projects + less stress.

If you’ve had a solid discovery call, the proposal isn’t where the real selling happens — that already took place in the conversation. What the client needs now is clarity and alignment, not another sales page. Instead of over-explaining your value again: - Reflect back what you understood about their goals - Confirm what you discussed (scope, timeline, investment) - Keep it simple, human, and aligned with their words When done right, the proposal feels like a natural next step, not a surprise.

One wrong typeface can ruin the entire feel of a brand. Choose with intention.

If someone asks about the price before they understand the value, it usually doesn’t go well. That’s why it’s so important to show the value of what you do—whether it’s web design, SEO, or anything else. When clients truly see the impact you can make, the price starts to make sense on its own.