Jul 26 • General discussion
A great proposal is just a recap — not a pitch.
If you’ve had a solid discovery call, the proposal isn’t where the real selling happens — that already took place in the conversation.
What the client needs now is clarity and alignment, not another sales page.
Instead of over-explaining your value again:
- Reflect back what you understood about their goals
- Confirm what you discussed (scope, timeline, investment)
- Keep it simple, human, and aligned with their words
When done right, the proposal feels like a natural next step, not a surprise.
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A great proposal is just a recap — not a pitch.
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