There’s something deeply calming about Swiss design it's not loud. It's not trendy. It's just clear.Clean grids, thoughtful spacing, and typography that actually respects your eyes.
It reminds me of this quote by Massimo Vignelli:
“You can reach timelessness if you look for the essence of things and not the appearance. The appearance is transitory – the appearance is fashion, the appearance is trendiness – but the essence is timeless.”
Swiss design does exactly that — it chases essence, not appearances.That’s why it still feels fresh, decades later.