I used to make my listings sound like they fit any guest type. Big mistake. When I shifted to targeting one specific audience, bookings became consistent. It’s not about being broad, it’s about being relevant. In serviced accommodation, success isn’t just about design or pricing. It’s about understanding your market deeply. Who’s staying there? Why are they choosing your area? Once you know that, the rest becomes simple. The goal isn’t to chase every guest. It’s to attract the right ones again and again. Once you master that, everything… revenue, systems, and peace of mind falls into place.

Hi all My name is Isha I operate in Derby and looking to expand to Birmingham would love to connect with operators in both areas