Have you noticed the growing trend of raves, DJs, and daytime parties taking over cafe spaces? Iโve been seeing more and more of it lately and was wondering if itโs popped up in your area too. Itโs an interesting shift, especially considering how diverse the coffee world is, in age, culture, and vibes. The main reason this has sparked interest is because I work for Oatly (an oat milk company), and weโre launching a series of these events here in the U.S. after doing them successfully in Europe. The idea is to explore new spaces outside of traditional coffee moments while still staying rooted in the coffee world, where oat milk naturally lives. These "coffee raves" are kind of a creative bridge between caffeine and community. Personally, Iโm into it. I love music and coffee, so it feels like a natural combo. Instead of just sitting and chatting over coffee, these events give people a way to move, dance, and interact with the space differently. Itโs cool to walk past a typically quiet cafe and suddenly see it full of life, music, and energy but still in daylight and in a safe setting. I get that it might not be everyoneโs scene and could turn some folks away, but I think it reflects how cafes are evolving. Curious if any of you experienced one of these cafe parties or raves in real time ? Whether by accident or on purpose, Iโd love to hear what you thought, or just how you feel about this trend in general.