An ideal Customer Profile, is a detailed, data-driven description of the companies or customers that are the best fit for your product or service, representing those most likely to find value, purchase, and become loyal, profitable clients. It acts as a "north star" for sales, marketing, and product teams, guiding efforts to focus resources effectively on high-potential targets rather than broad audiences, boosting conversion rates and growth. Key characteristics of an ICP: - Firmographics: Industry, company size (employees, revenue), location, growth rate. - Technographics: Current tech stack, digital maturity, software usage. - Business Challenges: Specific pain points, goals, buying triggers, and problems your solution solves. - Behavioral/Purchasing Data: How they buy, budget, and decision-making processes.  Why ICPs are crucial: - Streamlines Sales & Marketing: Focuses efforts on prospects that genuinely need your offering, improving engagement and win rates. - Aligns Teams: Ensures everyone from marketing to product development is targeting the same valuable customer. - Drives Growth: Leads to higher customer satisfaction, better retention, and increased revenue by attracting perfect-fit clients. - Differentiates from Buyer Personas: While related, ICPs focus on the company (firmographics), whereas buyer personas focus on the individuals within those companies (psychographics/roles). 

Seeking Guest Speakers / Community Owners (Early-Stage Collaboration) I’m looking for guest speakers or community owners interested in a simple, honest collaboration: • You host a short live session (30–45 min) teaching something practical • I promote the session inside my community • The session is recorded for reuse • Optional: I’m happy to guest speak in your community as a reciprocal exchange This is best suited for: • People who enjoy teaching • Community owners open to audience cross-pollination • Builders who value relationships over hype This is early-stage and intentionally small — no inflated promises. If that sounds aligned, comment or DM me.

Recursive logic is thought that feeds back into itself. for example: If I choose stability over freedom, I won't be happy, but if i choose freedom over security, I'm always afraid. We face recursive logic all the time, but 99% of the time these are false equivalencies. For example, failure and success are not opposites. Success comes from trying and achieving your goals. Failure comes from not trying at all. If its 10 degrees Fahrenheit (-12c) and your car doesn't start, you would say (expletive, expletive, expletive), the car failed to start, but if the car does start and you knock the snow and ice off, get two blocks and the car dies. You don't talk about the car failing but what was wrong with the car. You start diagnosing the problem. like CRAP the battery died. As we grow our businesses in 2026 don't worry about failing. If you've made it this far you can't fail, you can only learn from you past mistakes, maybe even the mistakes of others and do better. Let's have a call and let me help you learn from my mistakes. Be Better in 2026!! Happy New Year!

To all the Learn Appsheet Together community! I'm incredibly grateful for each of you. Your questions, feedback, and engagement have shaped this community into something special. Here's what I've learned from listening to you: ✅ Some of you want to build apps yourself and need solid training ✅ Others want done-for-you apps they can sell or use in their business ✅ Many have apps that need troubleshooting and optimization So starting December 1st, we're expanding to serve you better in 2026! 🎯 MEMBERSHIP OPTIONS Monthly Plan: $19/month Cancel anytime, full access to everything below Annual Plan: $190/year Save $38 compared to monthly - that's just $15.83/month! What's Included: ✓ Two 1-on-1 coaching calls per month (fresh slots each month) ✓ Exclusive workshops and training sessions ✓ Complete course library (and we're adding more!) ✓ Affiliate program - earn by referring others ✓ Priority support in the community 💼 CUSTOM SERVICES (Available to Everyone) Need an App Built? Let's talk! Book an exploratory call and we'll discuss your needs and pricing. Have a Broken App? App troubleshooting & optimization: $85/hour Ready to join or upgrade? Comment below or DM me with questions! Let's make 2026 your year of Appsheet mastery. 🚀

In the Jurassic Park movies, dinosaurs that lived millions of years apart roam together on screen.A Velociraptor and a Dilophosaurus, side by side — even though they were separated by 120 million years in reality. That’s movie magic.And now, Sora gives us a similar kind of magic — but real. You’ve probably seen the clip of Bob Marley and Tupac performing together — two legends born decades apart, now sharing the same virtual stage.Mind-blowing. But here’s the thing 👇While AI tools like Sora will keep changing the game, don’t let that stop you from starting your own projects or business. Most companies don’t need “razzle-dazzle.”Many still believe Excel is all the technology they’ll ever need. Excel isn’t “Jurassic,” but it’s proof: there’s massive opportunity to help businesses evolve — to save time, reduce costs, and modernize how they work. Back in the 90s, we talked about the digital divide — the “haves and have-nots.”Today, it’s more like a digital strata — layers of adoption and understanding. And businesses need guides to help them climb. That’s our job - to help them move forward. Keep up the good fight. 💪