it sounds like there was this common thread (which is my favorite) on this call wanted to see if anyone who is interested in these topics, and how they intertwine with business, would want to have another group call where we can talk about these principles and how we can better leverage them for income and impact!

Most people already know what they need to do in their business and in their lives. They are not confused, lost, or missing information. They are simply avoiding action because avoidance is more comfortable in the short term than responsibility. That’s the uncomfortable part. We often tell ourselves we need to learn something new, find a better strategy, or uncover a missing piece. In reality, we already know what the right move is. We just don’t want to do it yet. We don’t need to be taught. We need to be reminded. If you look honestly at your day-to-day behaviour, you already know the fundamentals that drive results. You know you should take care of customers, follow up when someone goes quiet, and reach out when someone disengages. You know consistency matters more than intensity. You know this. When someone chooses Netflix over follow-up, comfort over discomfort, or distraction over execution, that choice is shaping the outcome they experience. The business they have is not accidental. It is aligned with what they repeatedly choose. That might sting for some of you. Good. Because if you are continuing to make the same choices, then on some level you are accepting the outcome those choices produce. Even if you say you want something different, your actions reveal what you actually prioritise in the moment. If you don’t like the outcome you’re getting, the solution is not more information. It’s changing what you associate pain and pleasure with. You must want the long-term result more than you want the short-term ease. That’s the real work. This shows up clearly when people avoid conversations they know will help them. They avoid feedback they already suspect is true. They delay execution by convincing themselves they need one more idea, one more framework, one more insight. They already know it will work. And that’s why they avoid it. I’ve seen this repeatedly with people (myself included) who already have the skills. They know how to sell. They know how to market. They know what their next step is. What they lack is not capability, but consistency.

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would you rather have a surgeon who has read a thousand books or a surgeon who has performed the exact surgery you're getting, one thousand times? knowledge is useless if it is not applied, and volume of application is what develops skill if you want to turn your knowledge of sales into sales SKILLS, comment here and i'll create a group for us to practice the mock calls you'll get to rehearse, get immediate feedback, and you'll also get to see other people selling, so you're getting more reps and greater perspective

identity drives the subconscious, beliefs, nervous system, feelings, thoughts, and behaviors. when the identity shifts, everything upstream flows as a natural result. most people try to work backwards and that's why they either don't make change, or the change isn't sustained. consciously creating my own identity, and having my clients do the same is what has produced the best results, so i thought to try doing this in sales. i asked "how can i get someone to recognize an identity, step outside of it, create a new one, and reinforce it in a single call?" this call is the result. i had the idea yesterday morning and i put it to work that afternoon. the mock sales convo begins at 7 min and goes to about 38 min, but if you want to see me doing it to someone and they don't even know it's happening, despite them having just watched it, watch the entire video