Free to jump into the work again! :-) We get to jump into our work again! FREEDOM TO WORK!!!! WE ARE THE COMMUNITY! OUR PLAY = OUR WORK = Yaaaaay upon Yaaaaaay WINNERS TAKE ALL! We may not feel our face at every moment of the reps reps reps reps reps reps reps - steps by steps by steps by steps by steps by steps by steps......but WE LOVE IT! "I can't feel my face" by The Weekend

I watched and took notes of 17 key takeaways from @Russell Brunson's "Copywriting Inception" training so you don't have to. (But it's so good you should) 1. Inception in Marketing: Russell emphasizes the power of leading customers to their own conclusions through storytelling, allowing them to feel as if they've made the decision independently. 2. Importance of Emotional Engagement: Russell highlights that effective marketing is about creating an emotional response, not just selling features or benefits. People need to feel a connection to the story or message. 3. Keep the Structure Simple: Russell suggests using short sentences, dot, dot, dot (ellipses), and writing at a first-grade level to make your message more digestible and engaging for the audience. 4. One Idea Focus: Russell advises sticking to one singular idea or concept in your marketing copy. This helps maintain clarity and prevents overwhelming your audience. 5. Remove Bullet Points: Russell believes that bullet points can distract and derail the emotional flow of a sales message. The focus should be on the story and the emotion it evokes. 6. Warm vs. Cold Traffic: Russell explains the importance of tailoring your messaging differently for warm (existing) traffic and cold (new) traffic. Cold traffic needs more problem-focused messaging, while warm traffic can focus more on the product. 7. Trial Closes: Russell emphasizes incorporating trial closes (questions that get the audience to say "yes") throughout your presentation, which can significantly boost conversion rates. 8. Hypnotic Language Patterns: Russell discusses the use of hypnotic language to create a state of focus and suggestion in your audience. Techniques include causing amnesia, disassociation, and time distortion. 9. Address the Primary Question: Russell stresses the importance of identifying and addressing the primary question your audience has, such as "If this works so well, why not give it to me for free?" This builds trust and breaks down barriers.

"The cardinal marketing sin is being boring." -from his book, Speak To Sell, highlights the importance of being engaging and interesting in marketing efforts, rather than bland or uninspired)

“I am told by people all the time that they simply do not have time to read and listen to all the material they have purchased or subscribed to. But time is democratic and just. Everyone has the same amount. When I choose to read with my mid morning coffee break and you choose to blather about trivia with friends, when I choose to study for an hour sitting on my backyard deck at day's end - but you choose to watch a TIVO'd American Idol episode, we reveal much. When someone says he does not have the time to apply himself to acquiring the know-how required to create sufficient value for his stated desires, he is a farmer surrounded by ripe fruit and vegetables, whole grains, and a herd of cattle on his own property who dies of starvation, unable to organize his time and discipline himself to eat.” ― Dan S. Kennedy

SOME GETS READ SOME DOES NOT But the experience of just continually SENDING OUT VIBES + CONTENT has be so much more than Ever realized --- Its very rewarding! I feel good when i post 1 Original Per day I feel better when post 2 Original Per day I feel great when i post 3 Original Per day and somehow when I hit #4 -- suddenly its a steep VERTICAL - like always I FEEL GREAT when I post 4 Original Per day I never knew this experience before Great to realize - hey CONTENT production becomes quite JOYOUS, the more we do!!!