Imagine you spent a good couple days digging and installing for a customer, everything seems great. You finish the job and everything is working, and done right. Everything is good right? Customer paid, job was done, everyone's happy. Then a few months later you see that the customer charges the card back. That's 10 grand you just lost and you can't do a thing about it. Nothing more frustrating. Its just pure thievery. Of course you can go through the process to try and get the money back but sometimes its just not worth it, or sometimes you just end up losing it. What's your reaction? How do you handle it?

Really look forward to grow as a leader and as a company. Excited to learn from some of the best here. My goal for 90 days is to generate more HVAC leads and maximize on this winter, also continue to grow our drains and lining department we just got the new LR3 Light Ray perm liner equipment. Thank you, Standard, Plumbing.

For Anyone in the Trades Who Wants to Become a True Advisor — Not a Pitchman Most people in the trades were never taught how to communicate in a way that lowers resistance, builds trust instantly, and gets customers to open up. We’re taught how to fix things — but not how to guide people through decisions about problems they don’t fully understand. Two books fixed that for me: 📘 1. Socratic Selling — Kevin Daley This book teaches you how to ask questions in a way that gets the customer to discover the truth for themselves — instead of you pushing it on them. It helps you: - Lower emotional resistance - Guide conversations instead of “driving” them - Pull people into agreements instead of pushing - Create clarity for customers who are stressed or confused - Position yourself as the calm problem-finder, not the “sales guy” If you work in a field where people are calling you during stressful situations (plumbing, HVAC, electrical, garage doors, roofing, etc.), this style of communication is a cheat code. 📘 2.The Trusted Advisor — David H. Maister, Charles H. Green & Robert M. Galford This book reframes what it means to be a professional in the service world. It breaks down how trust is built — both logically and emotionally: - Credibility - Reliability - Intimacy - And the one most techs struggle with: lowering self-orientation This book shows you how to stop thinking like a contractor and start operating like a real advisor. When you combine this with a question-based approach (like Socratic Selling), customers view you as the expert — and buying decisions become simple. 🔥 Why I’m Sharing This If you’re in the trades, communication matters more than tools. The right words can: - Calm a panicked homeowner - Increase your close rates without pressure - Reduce objections - Help people want the right solution - Make your day 10× easier

Next Steps ↓ 1. Book your free 1-on-1 Onboarding & Growth Gameplan (required so you actually win here). 2. Introduce yourself in the comments: Name, Business, City, Biggest Goal for the next 90 days, + a GIF. 3. Head Over To Classroom & TAKE ACTION. 🚀 Quick Poll: What’s your vibe today?