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Owned by George

Helping Music Producers find better clients, create more sustainable income and build a full-time career in Music Production.

The Career Master Track
80
5.0 (2)
$99/month

Helping music producers find better clients, increase income and go Full-Time with a career in music production

26 contributions to StudioLand
Branding
Hey folks.. I’m starting this more or less from scratch and the last days I started to wonder and found myself in a bit of a pickle.. my insta profile reads: „enby anarchist matriarch queen / prod & perf - helping my peeps release unique music & add human value to surpass themselves and grow into their highest form“ - is that opening the store front or closing the door? Let me know how you feel, especially if you’re NOT queer :)
0 likes • 2d
It’s certainly not a closing door, but for me personally (and I’m probably a good example to assume by because I do struggle to read a lot of things and so need everything to be simply straight to the point!) I have to read it a few times to get it, and that’s even whilst knowing you and your story! So I’d love to see you write the simplest version of this and focus on the emotional and/or practical outcome as the priority. Then I think you have a cleverer shop front because you’ll get more potential clients through the door and then you can show them all the intricate things on your shelves and take your time to show them around. Hardest bit is getting them in in the first place by being A) too mysterious or B) confusing them and so they’ve walked past by the time it clicks and MAYBE said to themselves “ah I can’t be bothered to turn around today, but maybe I’ll go back another day” - and we know chances are slim!
Why Producers struggle...
Hey guys, Nearly the end of the week! I wanted to leave you with a video but I also wanted to drop the first video in the Sales Academy which you can find in 'Classroom' at the top of the app. I thought this perspective might be relatable to a lot of you. I want to ask two questions: - What is one step you've made this week towards your music business? - What is the one thing you didn't do but you know you need to? I want to hold you accountable and move things in the right direction. I can only do that if you're willing to share ☺️ Be brave, take the frist step! George - StudioLand https://www.skool.com/studioland/classroom/8d566e50?md=358d424dd9094691a8aaabab7ecb1ff7
0 likes • Sep 1
@Jesse Skeens Love this Jesse! What was your biggest takeaway from doing it?
0 likes • 2d
@Herodot Maric proud of you for overcoming that one! It’s like having a car, keeping it clean, connecting your phone and keeping it all updated, filling up the screen wash and then the thing you do least is put fuel into it! You could drop everything else other than putting fuel in and the car would run well. And you’d be able to go fast. And eventually have enough cash to put into an even nicer car that you bought with the new money!! Just make sure you always keep the fuel flowing, and the rest you can even pay other people to do at some stage 🙂
Are you a remote producer?
We’ve got amazing producers from all over the world here, but it got me thinking about location and how many people here rely on artists coming to them, and how many of you work completely remote? I’ve been remote for almost my entire career. Working with clients around the world in every continent. It means I can work on multiple projects a day sometimes if I need, and most importantly, I can plan my life alongside my work, not letting my work dictate too much of where I need to be. Comment below, are your remote? Let’s see what share of this community are!
Are you a remote producer?
0 likes • 27d
@Julian Scheufler if you love it, and have enough work, then great! The beauty of remote is that you can double your work load as it currently stands, and put the remote work in between your physical in-person work. I teach people how to create a proper setup at home to record vocals, and even the gear to buy, and then we work remotely even if I’m controlling their screen and tracking with them over Zoom
0 likes • 2d
@Herodot Maric haha I know this feeling!
my intro ! name is Hero/SWAVE
Hey ! Glad to be here in the community! My name is Hero, and i go by SWAVE as my producer name:) I've been producing for 10 years now, and my favourite part of this job is creating music that uniquely conveys my worldview. Usually that means experimenting with/manipulating the sounds I use to more succinctly convey the granularity of my thoughts/emotions. Frequently, I create music inspired by colours/images/art, i love the creative liberty it gives me, and how it forces me to think differently about the sounds/fx/techniques i'm using! i'll attach some of my work below, for context, i took a boring picture of my coffee (lol), and used that to inspire the beat i went on to make afterwards ! As well as some more of my work that i'm particularly proud of:) In terms of what I'm working on, my focus at the moment is monetising my craft, and helping people find their sound as a producer! Because of AI, and the impact it's had over the creative industry, i've felt as though we need to explore our creativity now more than ever, and nurture the humanity in our music through exploring WHY it is we gravitate toward sounds, our personal relation to sounds and how they convey a certain emotion, the purpose our music serves etc etc. Where I'm stuck: I'm struggling to manage all the responsibilities that come with growing my income and balancing all parts of being a producer. Producing, inbound, outreach, filming videos, editing videos, calls, etc. It adds up to 12-14 hours a day (even by fixing the problem of task switching by assigning days to certain tasks), and of all the work I'm doing, I find it hard to know where I'm spending too little time/too much time and prioritising 'optimally' for lack of better words. So I guess in short, systemising it all and figuring out how to manage everything at once. Any advice on how you guys have systemised it ? https://www.youtube.com/@swavebeats https://www.instagram.com/herodotmusic/
my intro ! name is Hero/SWAVE
1 like • 2d
Hey dude! So great to have you here! My headline would be, it sounds like you’re throwing everything at the wall at once. And some measuring/data tracking is going to focus things up. I grew to a team of 5 people (including myself) for my artist work, so there’s always ways around it. You might be thinking that financially that feels impossible, but that’s where we need to focus on increasing revenue to give you the option. I’d also throw out there that there’s probably some things you could just pause entirely for now. Focus on growth, then reintroduce one by one. How much if your day is immediately moving the business forwards with the tasks you’re doing. You might not consider the growth of the business financial, but by all means you might have another metric that’s closer to you to track. Are you updating your calendar each day to track time taken on things? If we hopped on a call, would you be able to through your day at least by the half hour by half hour?
42 messages. One call.
One of our members tracked his outreach properly for a month. Not vibes, actual numbers. Here's what it looked like: 42 artists contacted 11 replied 3 asked for his portfolio 1 booked a call That's a 26% reply rate. For cold outreach, that is genuinely good. And it still took 42 messages to get one conversation. This is the bit nobody tells you. Most people send eleven or twelve, get a couple of polite nos, decide outreach doesn't work for them, and quietly go back to waiting for someone to recommend them. They weren't bad at it. They stopped at message twelve. The number that decides your month isn't your reply rate. It's your volume. The members who get clients are not better writers than the ones who don't. They just send more. One thing that does shift the reply rate: I tested sending short video messages instead of text over a single weekend and got 124 responses. Same offer, same people, different format. A face gets answered. A paragraph gets scrolled. Now, if 42 messages a month sounds like a lot, you're right. It is. And the messaging isn't usually what beats people. The admin is. Remembering who you contacted, who replied, who needs chasing on Thursday. That's why Carl and I have been building Homegrown. It's a CRM made for this exact job: finding people worth contacting, keeping track of every conversation, and telling you who's gone cold and needs watering. We built it because nothing out there did it without feeling like a spreadsheet with extra steps. The waitlist is open and this community gets first access. Link below if you want in. So, honestly, no judgement: How many outreach messages did you send last week? Zero is a completely valid answer and I'd genuinely rather know. Drop your number in the comments 👇🏼
0 likes • 5d
@Igor Zagradjanin I'm personally getting a reply rate of 41.2%, These are numbers from one of our community members. How are you sending out messages, and on what platform, etc.? Could you throw up a screenshot of one of your outreach messages?
1 like • 4d
@Igor Zagradjanin Hey Yago, great. I would test a couple of different outreach approaches as well. If you can, record a quick video on your phone that you can send through to them as well, so they can see a face and maybe even see that you are listening to their song in the background. It will prove that you're real and not just sending out loads of messages. I think the first one's probably doing better because you're not asking any questions or stating anything that might make people feel like it's a sale coming in. I would also test some different questions on that second message. It's very generic. If you see something on their profile that you could make a comment about or a question, even if it's non-music-related (let's just say they're a big football fan), you can say, "I saw you're a big football fan. What team do you support?" The fact that it's not music-related is going to make them feel, again, like you're not about to sell to them straight away. Alternatively, you could send a much more direct message to test. That quite simply gets straight to the point and says, "I love this song. I don't know if you're looking for any people on your team, but I think I'd be a great fit. It may not be now. It may be 6 months or 12 months down the line, but I'd love to hear whether or not it's something that might be useful to you in the future." Test up to 5 different messages, and track which message generally gets the most response. You can then start doing variations of that specific message until you find one that gets your response rate up beyond that 15%. Hope that helps!
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George Holliday
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@george-holliday-3297
Helping music producers earn more money with higher paying clients.

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Joined Sep 1, 2025
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