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Owned by Herodot

Find your sound by finding yourself first. A community for producers turning identity into music, translated through colour, texture & feel.

4 contributions to StudioLand
my intro ! name is Hero/SWAVE
Hey ! Glad to be here in the community! My name is Hero, and i go by SWAVE as my producer name:) I've been producing for 10 years now, and my favourite part of this job is creating music that uniquely conveys my worldview. Usually that means experimenting with/manipulating the sounds I use to more succinctly convey the granularity of my thoughts/emotions. Frequently, I create music inspired by colours/images/art, i love the creative liberty it gives me, and how it forces me to think differently about the sounds/fx/techniques i'm using! i'll attach some of my work below, for context, i took a boring picture of my coffee (lol), and used that to inspire the beat i went on to make afterwards ! As well as some more of my work that i'm particularly proud of:) In terms of what I'm working on, my focus at the moment is monetising my craft, and helping people find their sound as a producer! Because of AI, and the impact it's had over the creative industry, i've felt as though we need to explore our creativity now more than ever, and nurture the humanity in our music through exploring WHY it is we gravitate toward sounds, our personal relation to sounds and how they convey a certain emotion, the purpose our music serves etc etc. Where I'm stuck: I'm struggling to manage all the responsibilities that come with growing my income and balancing all parts of being a producer. Producing, inbound, outreach, filming videos, editing videos, calls, etc. It adds up to 12-14 hours a day (even by fixing the problem of task switching by assigning days to certain tasks), and of all the work I'm doing, I find it hard to know where I'm spending too little time/too much time and prioritising 'optimally' for lack of better words. So I guess in short, systemising it all and figuring out how to manage everything at once. Any advice on how you guys have systemised it ? https://www.youtube.com/@swavebeats https://www.instagram.com/herodotmusic/
my intro ! name is Hero/SWAVE
0 likes • 2d
@George Holliday really appreciate this! And grateful you took the time aside to read the post/help out:) atm I do think my schedule is relatively lean in regards to productivity, though the area that’s eating up most of my time/energy is 1000% outreach/lead sourcing/messaging people. Right now I feel as though I’m putting in 150% effort into each lead, with no confidence that one is more likely to buy than the other, and in my current situation each ‘failed’ opportunity feels like a gut punch. Additionally, I feel bad for not being able to do 1-1s with absolutely everyone. So I guess the main problem is qualifying leads, and knowing when to spend less/more time so that the anxiety isn’t so overbearing 😅 as for the call, my current schedule is broken down into 1 hr blocks but perhaps half hr ones would be more effective
Pricing -- day rates vs per song
I am interested in peoples opinions on day rates vs per song and what the best approaches are. I have always done day rate, but I end up doing a lot of pre production and bits and pieces. But I think a per song will look too much as one lump amount, as people tend to prefer to try and get a lot done in the time. But I refocusing my studio work and have new clients coming in I will be doing a lot of production work on, including playing and arrangment, so I wonder about how I might approach this going forward. Is it offering the options? What guardrails do people put in place? I do indie guitar and song based music, not pop or electronic, so its alternative and band or songwriter led.
1 like • 3d
Hey ! for me I usually do project rates as well, paying by the hour/day kinda undervalues the quality of the work/value you'd be providing
Why Producers struggle...
Hey guys, Nearly the end of the week! I wanted to leave you with a video but I also wanted to drop the first video in the Sales Academy which you can find in 'Classroom' at the top of the app. I thought this perspective might be relatable to a lot of you. I want to ask two questions: - What is one step you've made this week towards your music business? - What is the one thing you didn't do but you know you need to? I want to hold you accountable and move things in the right direction. I can only do that if you're willing to share ☺️ Be brave, take the frist step! George - StudioLand https://www.skool.com/studioland/classroom/8d566e50?md=358d424dd9094691a8aaabab7ecb1ff7
1 like • 3d
Honestly started doing a lot more outreach ! it's the one thing i've ALWAYS been so bad at haha, as i'm autistic it comes with a lot of overwhelm so happy that i've overcome that hurdle
Are you a remote producer?
We’ve got amazing producers from all over the world here, but it got me thinking about location and how many people here rely on artists coming to them, and how many of you work completely remote? I’ve been remote for almost my entire career. Working with clients around the world in every continent. It means I can work on multiple projects a day sometimes if I need, and most importantly, I can plan my life alongside my work, not letting my work dictate too much of where I need to be. Comment below, are your remote? Let’s see what share of this community are!
Are you a remote producer?
1 like • 3d
i am indeed ! very rarely go out lol
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Herodot Maric
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@herodot-maric-4153
Hero. Introspective musician and model

Active 6h ago
Joined Oct 9, 2026
INFJ
LONDON
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