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Owned by Gavin

Better AI Outputs

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Free prompts and fixes for small business owners who want better results from AI, faster

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Pick Your Online Business

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4 contributions to Pick Your Online Business
Coaching vs Courses vs Digital Products - Which One Fits YOUR Skills Best?
One of the biggest reasons people stay stuck is simple. They donโ€™t know which type of online business actually fits them. So they spend months bouncing between ideasโ€ฆtrying a little coaching, watching a few course videos, testing a digital productโ€ฆand never getting traction with any of them. Hereโ€™s the simplest way to think about the 3 most common online business models and how to know which one is right for YOU: 1๏ธโƒฃ Coaching (1:1 or group) Best for you if you: - Like talking to people - Enjoy teaching or guiding step-by-step - Want the fastest path to your first customer - Donโ€™t mind being on Zoom Avoid this if you hate being โ€œon stage.โ€ 2๏ธโƒฃ Online Courses Best for you if you: - Prefer to teach once and let people learn on their own - Have a process you can break into steps - Want something scalable without adding more hours - Like creating videos or structured lessons Avoid this if you struggle to organize your thoughts. 3๏ธโƒฃ Digital Products (PDFs, templates, guides) Best for you if you: - Want something simple and fast to launch - Prefer writing over talking - Have repeatable knowledge you can package - Donโ€™t want to be on camera Avoid this if you want deep 1:1 interaction. ๐Ÿ‘‡ POLL: Which one feels like the best fit for YOUR skills and personality? (Coaching / Courses / Digital Products) After you vote, drop a comment: What made you choose that option? Iโ€™ll reply and help you narrow it down.
Poll
54 members have voted
1 like โ€ข 7d
Digital products for me as I hate being on camera or talking to a large group. I am comfortable in my knowledge and like you work using proven processes and structured docs
1 like โ€ข 7d
@Brian O'Neill I have to from time to time with clients in my job but I hate it and feel ugly and self conscious
How to Validate a Skool Community Idea (Before You Build Anything)
One of the biggest mistakes I made early on was building things nobody asked for. Full courses. Lead magnets. Digital products. Sound like you yet? All created in isolation. All launched with hope, and most of them quietly failed. So when I had the idea for what eventually became Mindset Skool, I refused to repeat that mistake. Instead of building the community firstโ€ฆ I validated the idea before it existed. Hereโ€™s exactly what I did and how you can do the same thing. ๐“๐ก๐ž ๐’๐ข๐ฆ๐ฉ๐ฅ๐ž ๐’๐ค๐จ๐จ๐ฅ ๐•๐š๐ฅ๐ข๐๐š๐ญ๐ข๐จ๐ง ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ ๐ˆ ๐”๐ฌ๐ž๐ Before Mindset Skool ever opened its doors, I used two things only: โ€ข A waitlist โ€ข Low-budget Facebook ads That's it, nothing was built. Just a clear idea and a simple test. The goal wasnโ€™t to โ€œlaunchโ€ anything. The goal was to answer one question: Do real people actually want this and will they pay for it? ๐’๐ญ๐ž๐ฉ ๐Ÿ: ๐‚๐ซ๐ž๐š๐ญ๐ž ๐š ๐–๐š๐ข๐ญ๐ฅ๐ข๐ฌ๐ญ (๐๐จ๐ญ ๐š ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ) I built a basic landing page that said, in plain English: โ€œIโ€™m thinking about building a Skool community around this problem. Before I open it, I want to make sure people actually want it.โ€ If someone resonated, they joined the waitlist. No commitment, zero pressure, just raising their hand saying "I'm interested". ๐’๐ญ๐ž๐ฉ ๐Ÿ: ๐ƒ๐ซ๐ข๐ฏ๐ž ๐“๐ซ๐š๐Ÿ๐Ÿ๐ข๐œ ๐–๐ข๐ญ๐ก ๐’๐ข๐ฆ๐ฉ๐ฅ๐ž ๐…๐š๐œ๐ž๐›๐จ๐จ๐ค ๐€๐๐ฌ I ran a single ad that I shot on my phone in my house. Zero production. Budget: $6 per day. The ad didnโ€™t pitch a product. It described the problem: Overthinking. Imposter syndrome. Fear of charging. Getting stuck before you ever start. If someone related, they joined the waitlist. Thatโ€™s validation. ๐’๐ญ๐ž๐ฉ ๐Ÿ‘: ๐‹๐ž๐ญ ๐ญ๐ก๐ž ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐“๐ž๐ฅ๐ฅ ๐˜๐จ๐ฎ ๐–๐ก๐š๐ญ ๐ญ๐จ ๐๐ฎ๐ข๐ฅ๐ This part matters more than people realize. Once people joined the waitlist, I asked them: โ€œWhatโ€™s your number one roadblock right now?โ€ Their answers became: โ€ข The content โ€ข The positioning โ€ข The first course โ€ข The promise of the community I didnโ€™t guess. They told me. I listened. ๐–๐ก๐š๐ญ ๐‡๐š๐ฉ๐ฉ๐ž๐ง๐ž๐ ๐๐ž๐ฑ๐ญ When I finally opened Mindset Skoolโ€ฆ Not everyone from the waitlist joined. Thatโ€™s normal. But enough people did to prove the idea was real.
0 likes โ€ข 7d
Great stuff. I have a question though: I have been planning an idea for a while (in my head) to help newbies get started with AI for business. Ive started to make notes in a few digital products and free resources that I'd like to promote based on my journey and experiences. Should my community be the umbrella idea eg helping newbies get started or one of the digital products in my notes? The whole idea feels a little 'big' for this exercise but I don't want to build a community just to change tack later?
๐Ÿ’ก Step 0: Declare Your Idea (Do This First)
Before you watch anything in the classroom, do this first. Most people who join this community have the same problem: Too many ideas. I know because I started 26 side hustles in 14 years before I finally figured out what works. The goal here is simple: Stop spinning. Pick one direction. Test it for 30 days. Not forever. Just one idea to test next. Your Step 0 Action Comment below with this: I want to help [who] solve [problem]. Examples: โ€ข I want to help remote workers fix neck pain โ€ข I want to help busy parents plan healthy meals โ€ข I want to help real estate agents generate more leads It doesnโ€™t have to be perfect. It just needs to be something you're considering building. When you say something out loud, you force a decision. And decisions create momentum. Most people stay stuck because they keep researching instead of choosing. After you comment ๐Ÿ‘‡ Go to the Classroom โ†’ Start Here and continue with: Step 1 ๐Ÿงญ Pick Your Direction Thatโ€™s where weโ€™ll narrow this down and turn it into something real. Drop your idea below ๐Ÿ‘‡ Let's see what you're thinking. - Brian ๐Ÿ”ฅ
2 likes โ€ข 12d
I help small business owners write and organize AI prompts so they get better results and save time.
AI beginners help
I want to help small business owners and AI beginners solve the problem of how write and store structured prompts that get the best results
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Gavin Fenton
2
14points to level up
@gavin-fenton-5796
Well established web designer and digital marketer based in Scotland. Specialising in working with small businesses - over 20 years experience.

Active 2h ago
Joined Mar 14, 2026
Grantown on Spey, Scotland
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