Hey Flames, I run a book club in Chandigarh (India) for entrepreneurs who read business/psychology books and actually apply them. We're 5-10 members. Meet twice monthly. Discussions go deep, sometimes until 1-2 AM. Zero networking BS. We have electric camaraderie. I want more peeps like them. Trying to grow from 10 to 20 members, so I ran FB/IG ads. What happened: 50,000+ people saw the ads. 194 clicked through to the Google Form application. 0 people filled it out. Not one. (no tech issues, i triple checked) The form isn't crazy: - Name, business type, location (multiple choice) - One paragraph question: "What's one business concept you're currently trying to implement?" - Culture fit question (multiple choice) - Phone number My theory: Maybe there's a trust gap. One ad had our meet photo, the other had a designed poster. Both got clicks. But when they land on the form, just questions, no context so they bounce. The ads seem decent.... (screenshots below). They were written to put browsers into problem state, starting with a question. Then telling them the benefits if they were to solve that problem. At last show them how our club is the vehicle for the solution. What I'm thinking: Build a Google Doc bridge between the ad and form. Going through @Travis Sago "2 Page Google Doc Cash Machine" training now to write it. G doc will show them what actually happens at our meets, who attends, culture, more photos. Shower them with our FUN meet photos, warm them up a lil. Group is 3 years old, so we have ton of pics. THEN send them to the form. Then ask them to experience a trial meeting. Trying to use Travis's "First Date" principal. Our culture will filter the networking types naturally. The movement piece: I created this community before I joined FIRE, so the movement isn't sharpened yet. That's a work in progress. Right now it's: "Entrepreneurs who implement books, not just read them." But I know it needs clarity.

On page 90 of Travis's new book... It's an entire business model play. Glorious

I wish I were the confident, winner type... But Ima loser because I've got... No big BF deal today… Howeeeevvaaa... My new book: Rooting For Ya is waiting for ya on Amazon. It’s a steal. I’m thinking if you add it to your cart with the rest of the BF shopping… JUST… One tactic. One idea. One strategy… From the book might pay for EVERYTHING in your cart today. Rooting for Ya, Travis PS Special thanks to @Jeff Claassen Without him this book series would’ve never happened. PPS Thank you @Tony Teegarden for letting me steal your photo! PPPS Grab Rooting For Ya here. If that link doesn't work? Just search: Rooting For Ya on Amazon and it should pop right up just about anywhere in the world.

It’s gonna sound backwards… but stick with me a sec. Everyone online’s out here chasing the BIG MONEY. “7 figures this, 8 figures that.” Cool story bro. Thing is, every time I drop a post about a campaign that pulled a milli… half the crowd goes… 👉 “Bullshid.” The rest go: 👉 “That won’t work for me.” Like mate… calm down. I ain’t rolling outta bed unless it’s worth five or six figs these days, sure. But you know what’s wild? I can turn $1k worth of sales into $50k faster than most folks can finish their bloody webinar slides. No funnels. No 98-step nurture sequences. No “launch runway.” Just a handful of humans who actually like the list owner, a bit of mojo, and a semi decent offer. That’s it. So this morning I sat there thinking… “What number would make a person (not on planet mojo) go “hell yeah” for two hours of work?” And I just started offering them that. And suddenly everyone’s like: “Sure! Let’s jump on a call!” “Tell me more!” “Can we start tomorrow?” 😂 Funny innit? Turns out most folks don’t need a six-figure payday to get excited. .

- Leads on Demand - Phoneless Sales Machine - Sales Saver - 24 hour FUN auctions (the product has fun in it's name, why shouldn't I buy!) - AI Royalty Superstars These are some of my fav names Travis came up with. It's weird how next level he is at naming things. The names are memorable & tell us the exact outcome to expect. I need a training on how Travis names things! What are your favorite product names from Travis?