Too many practitioners change the game plan too early. But your treatment sequence isn’t just a clinical roadmap - it’s a psychological contract. Here’s why 👇 1. Structure Breeds Safety 🧠 - When clients see a clear, step-by-step sequence, they feel safe. - It gives their nervous system certainty. - It builds trust in you, and belief in the process. Changing the plan too early = sabotaging momentum. 2. Emotional Investment is a Tool ❤️ - When clients can see progress on a set path, they start to care. - They commit. They show up. They do the work. - This emotional buy-in makes them less likely to drop off or self-discharge prematurely. “I’m at phase 3 of 6” feels powerful - like a journey they want to finish. 3. Jumping Around Creates Confusion ❌ When we switch approaches too often (manual > dry needling > strength > back to manual), clients get mixed messages: “Is this working?” “Are we guessing?” “Why hasn’t it improved yet?” Stick to the sequence, even if it’s not exciting every session. 4. Clinical Effectiveness Still Comes First ✅ - This isn’t about being rigid—it’s about being intentional. - If something needs to change, explain why, and how it still fits into the bigger plan. - The structure is flexible—but not chaotic. To summarise: - Your treatment plan is more than a plan. - It’s a promise, a story arc, and a motivational framework. - Don’t change it just because things “plateau”- double down, reinforce, and refocus. 👉🏼 PDF version of this under “Treatment Notes” in the classroom.

You can have the best techniques, degrees, and modalities— But if your clients don’t vibe with you, they won’t stick around. Here’s why the person matters more than the product 👇 1. People Don’t Buy Treatments—They Buy Trust 🤝 Dry needling, rehab plans, cupping, strength blocks… all of it means nothing if they don’t trust the person delivering it. They’re not investing in a “session.” They’re investing in your confidence, clarity, and care. 2. Your Energy Sets the Tone ⚡ If you come across uncertain, rushed, or disconnected—they’ll pick up on it instantly. If you show leadership, calmness, and direction—they’ll follow you anywhere. Great clinicians lead with presence. The service comes second. 3. The Therapeutic Relationship is the Real Intervention ❤️‍🔥 Evidence shows: the relationship is often more powerful than the modality. That rapport, connection, and consistency? That’s what makes clients stick, rebook, and refer. 4. Authenticity Over Perfection 🧠 You don’t need to be perfect or polished. You just need to be real, grounded, and emotionally intelligent. Clients remember how you made them feel, not which glute bias drill you prescribed. Now go out there and continue to be a genuine person and excellent communicator!! Be you!

Understanding and influencing booking cadence is the secret sauce behind faster results, happier clients, and a stronger business. Let’s break it down 👇 1. Treatment Frequency Fuels Recovery ⚡ - Healing and Central Nervous System (CNS) changes aren’t linear—they’re dose-dependent. - Frequent treatment = momentum. - It reduces inflammation, builds movement patterns, and rewires pain perception faster. - Sporadic sessions = stagnation, slower gains, and client drop-off. 🧠 Clients don’t just need time to heal—they need repetition to reprogram their system. 2. But… Price Challenges Break Cadence 💸 - Even when clients understand the importance of consistency, price becomes the limiting factor. - “I can only afford once a fortnight” slows recovery and leads to frustration (for both of you). - This creates a lose-lose: slower results + less income. 3. Solution: Packages & Memberships 📦 - Offering packages or memberships helps clients: ✅ Commit upfront ✅ Prioritise their rehab ✅ Remove the friction of rebooking each time - And for your business, it: ✅ Improves cashflow ✅ Increases Lifetime Value (LTV) ✅ Boosts buy-in and accountability 💥 Stop selling sessions. Start selling solutions. If you’re not guiding the cadence, someone else (their wallet, their schedule, or their procrastination) will. 👉🏼 PDF version of this under “Treatment Notes” in the classroom.

32 YO F Ct presented today with superior-anterior shoulder pain 7 days after throwing a ''straight cross'' in pad work. Of all the structures that could have been affected, such as - A) Proximal short & long head bicep tendons B) Subscapularis tendon C) Superior-anterior labrum D) Supraspinatus insertional tendon E) Subacromial bursa Why do you think the AC joint was the structure that was implicated? What would you take into consideration when determining why the AC joint was damaged? What questions would you ask? DROP YOUR COMMENTS BELOW 👇

WANT TO KNOW IF I AM ACTUALLY THE REAL DEAL?? For those that who have been enquiring about 1:1 mentoring & in clinic shadowing, we are now adding a FRESH NEW trial to our mentoring service. Rather than offering a week of free mentoring virtually, we are offering you THREE days of free in clinic shadowing. You get full access to the way I operate as a clinician in REAL time. Located in Port Melbourne, you will get the opportunity to shadow me for THREE days straight. You will get to see how I assess, diagnose, treat, rebook, manage complicated problems, and even how I conduct my administrative & marketing based duties. To qualify for this opportunity, we are running a FIRST FREE discovery call to see if applicants are best suited to our service. We will only take on FIVE PEOPLE for this month. Drop a comment below to receive a direct invite to a free discovery call ☎️ 👇🏼