PEOPLE BUY YOU BEFORE THEY BUY THE SERVICE 🤑 · CPG UNI -BECOME AN ALL ROUNDER

PEOPLE BUY YOU BEFORE THEY BUY THE SERVICE 🤑

You can have the best techniques, degrees, and modalities—

But if your clients don’t vibe with you, they won’t stick around.

Here’s why the person matters more than the product 👇

1. People Don’t Buy Treatments—They Buy Trust 🤝

Dry needling, rehab plans, cupping, strength blocks… all of it means nothing if they don’t trust the person delivering it.

They’re not investing in a “session.”

They’re investing in your confidence, clarity, and care.

2. Your Energy Sets the Tone ⚡

If you come across uncertain, rushed, or disconnected—they’ll pick up on it instantly.

If you show leadership, calmness, and direction—they’ll follow you anywhere.

Great clinicians lead with presence. The service comes second.

3. The Therapeutic Relationship is the Real Intervention ❤️‍🔥

Evidence shows: the relationship is often more powerful than the modality.

That rapport, connection, and consistency?

That’s what makes clients stick, rebook, and refer.

4. Authenticity Over Perfection 🧠

You don’t need to be perfect or polished.

You just need to be real, grounded, and emotionally intelligent.

Clients remember how you made them feel, not which glute bias drill you prescribed.

Now go out there and continue to be a genuine person and excellent communicator!!

Be you!

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