Why I 𤎠The Word "Engagement"
Iâm going to say this directly⌠A lot of Skool and Facebook group owners are putting pressure on themselves to âincrease engagementâ⌠without actually knowing what to post or why it isnât working. If youâve ever Googled or asked AI things like: ⢠âwhat should I post in my Skool groupâ ⢠âwhat kind of posts get engagement in a Skool communityâ ⢠âwhat should I post to get more engagement in my Facebook groupâ ⢠âwhy arenât people engaging in my communityâ Youâre not asking the wrong questions. Youâre just being handed surface-level answers. Hereâs what I see happening. When engagement becomes the goal, posting starts to feel forced. Say it this way. Use this prompt. Post more often. Ask better questions. âEngagementâ has become a buzzword that tries to cover everythingâŚthe tactics, the hacks, the prompts, the hype. And at the same time, itâs become a complete buzzkill. Because once we start chasing engagement, community posts turn into performances⌠not conversations. What most people are actually looking for isnât a better engagement tactic. Theyâre looking for real connection. Actual conversation. A sense that there are humans on the other side of the screen. But that part rarely gets said out loud. So we keep calling it âengagementâ⌠and miss what people are really asking for. What if engagement was just: ⢠âHey, hereâs what I worked on today.â ⢠âThis came up for me last night.â ⢠âI went down a rabbit hole on this and wanted to share.â Not optimized. Not engineered. Just human. I think about my Bunco group when I look at communities. We all showed up because of a silly dice game. That was the topic. But we donât sit around talking about Bunco all night. We talk about our kids. Our jobs. Our relationships. What weâre watching. Whatâs hard. Whatâs funny. Two people in the group are competitive and keep the game moving. Without them, weâd probably stop playing altogether and just talk. The game brought us together. The human connection is why we stay.