This is such a good idea and the best part is it costs nothing to set up 🙌 I started doing something similar a few months ago but mine was way less structured just random notes scattered across different docs. seeing it laid out like this with actual sections makes me want to rebuild mine properly. the tone examples point is the one I'd never thought to include but it makes so much sense especially when you're writing content or emails on behalf of multiple clients and you need to switch voices quickly. going to add that to mine this week.

Congrats on this and the $800 to $2k for the same work is the part that really hits 😅 I've been slowly trying to shift how I talk about my services but it's hard to unlearn the habit of listing tasks when that's how you've always explained what you do. can I ask did you change your actual proposal document or more the way you spoke about it on discovery calls? trying to figure out where the shift needs to happen first.

this is such a common first hurdle with ghostwriting and the good news is it's completely fixable 😊 the thing that helped me most was building a simple voice guide for each client before writing anything I go through 10 to 15 of their old emails or messages, pull out words and phrases they use a lot, note what they never say, and write down 3 adjectives that describe how they come across. takes about 20 minutes the first time and I refer back to it every single time I write for them. the formal vs casual thing specifically is usually fixed just by matching their sentence length and punctuation style short sentences, no semicolons, maybe the occasional emoji if they use them. the feedback is actually really useful information, it just doesn't feel like it right now

Congrats on this and that "am I charging too much" feeling honestly never fully goes away at first 😅 what helped me was reminding myself that the client had the choice to say no and they didn't. that's the market telling you the rate is fine. I also started tracking exactly how much time I was spending per client and once I saw the numbers it became a lot easier to feel okay about charging more like I wasn't guessing anymore, I had actual evidence. the weird feeling gets smaller every time you do it, I promise