For anyone who's raised their rates what was the moment you realised you were undercharging?
Mine was seeing someone in a Facebook group post their rate for the exact same services I was offering and it was literally double what I was charging. same deliverables, same turnaround, just way more confidence in how they positioned it. I'd been telling myself my rate was "competitive" but really I was just scared. started tracking my hours properly around that time and realised one of my retainer clients was costing me more time than the rate made sense for. raised it the next month and she didn't even hesitate. curious what the wake-up moment was for other people was it seeing someone else's rate, a client comment, or just finally doing the math?