If you’ve been sitting on this longer than you expected to… this will probably feel uncomfortably accurate. At some point, the problem stopped being ideas. You have plenty of those. The problem became deciding which one is worth committing to without the fear that you’re about to waste another chunk of your life chasing the wrong thing. That fear is real. It usually comes from experience. If you’ve tried something before that didn’t work, your brain learns the wrong lesson. Instead of “I need better execution,” it decides, “I need more certainty next time.” So you research more. You watch more videos. You refine the idea before you ever test it. You wait for clarity to show up before you move. Here’s the part most people don’t want to hear, but eventually have to accept: Clarity does not come before commitment. It shows up because of it. Every meaningful shift I’ve made — and every real win I’ve watched other people make — started the same way. Not with confidence. Not with a perfect plan. It started with a time-boxed decision. A defined window where the goal wasn’t to be right forever, but to get real feedback. The mistake is treating a business decision like a permanent identity change. It’s not. It’s an experiment. One that only works if you actually run it. What keeps people stuck isn’t lack of intelligence or effort. It’s trying to avoid regret by never fully choosing. The irony is that this creates the exact outcome you’re trying to prevent: more time lost, more frustration, and more self-doubt. If you’re reading this and thinking, “Yeah… this is me,” then here’s a better question to sit with today: What is one direction you could commit to for the next 90 days, not because you’re certain it will work, but because you’re willing to let reality answer the question? That’s the shift. From “I need to be sure” to “I’m willing to test.” I’ve been talking for a bit about something I’ve been building that’s designed specifically around this problem — not motivation, not ideas, but structured commitment with a clear start and finish.

Over the last couple of weeks I asked a simple question in here: Would you be interested in learning how to use a Skool community to validate an idea and turn it into a paid offer? A lot of you said yes. So I’m building it. This is NOT a course you watch and forget. This is a 90-day execution environment where we actually do this together. I don’t have every detail finalized yet but I do know this: This will be focused on one thing… helping you go from idea → audience → validated offer, without overthinking it. This will not be available publicly. The only way to get access is through this community. For now, I’m opening a waitlist. No payment. No commitment. Just a raised hand. If you want to be considered, you must do one thing: 👇 Vote YES on the poll below. That’s it. As I build this, all updates will go to the people on that list first. More coming soon.

Let's do a quick reset. The reason you’re in Pick Your Online Business isn’t to collect ideas. It's to pick one. And yes… I know some of you have already gone through the classroom and picked your idea. So before anything else: If you haven’t gone through the classroom yet, start there. That’s the foundation. If you have gone through it and you’re still thinking: - “I don’t know what my idea is” - “Everything feels saturated” - “There are already groups doing this” This post is for you. Use the Skool Discovery page the right way Skool literally hands you a live market research tool. Go to: skool.com/discovery You’ll see categories like: - Hobbies - Music - Money - Spirituality - Tech - Health - Sports - Self-improvement - Relationships Inside each category are thousands of communities. Different ideas. Different angles. Different people solving different problems. Use this is for inspiration. Click around. Scroll. Read descriptions. Look at how people position their communities. And most importantly… stop treating competition like a threat. This is where most people sabotage themselves. You see multiple communities around a topic and your brain says: “Well… guess there’s no room for me.” That’s not logic. That’s scarcity thinking. Here’s the reframe you need to tattoo on your brain: 👉 Multiple communities = demand If people are building around a topic, that means: - People care - People are paying attention - People are actively searching for help Saturated does not mean crowded. It means validated. Most communities you’re looking at aren’t even active. They exist… but they’re empty rooms. The founder isn't active. Take my word on this. This part matters. You don’t need “everyone” You don’t need: - 100,000 members - a viral moment - some massive audience Most of you only need 1,000 people to completely change your life.

@Scott Gray asked a really good question inside the community: When you’re promoting a lead magnet do you promote the lead magnet on its own or ask people to join the community and give them the lead magnet inside? Short answer: I’ve done both. There’s no right or wrong. I recorded a short video to illustrate this. When you’re starting from zero... no audience/funnel... the community itself is the lead magnet. Not the PDF. Not the checklist. Not the Google Doc. The space is the value. Later, when you actually understand what people are struggling with, that’s when it makes sense to put a lead magnet inside the community. That’s exactly how I’m running this group now: - The community is the front door - The lead magnet lives in the classroom - Everyone still gives an email (this part matters) If building funnels and pages feels overwhelming right now…don’t overcomplicate it. Open a free Skool community. Promote it. Collect emails. Learn what people actually want. Then build from there. I break this down in the short video below and explain why this is the simplest way to get unstuck. Huge thanks to Scott for asking the question, this is exactly how this group is meant to work. If you’ve got follow-ups on lead magnets, funnels, or communities… drop them below.

One of the biggest reasons people stay stuck is simple. They don’t know which type of online business actually fits them. So they spend months bouncing between ideas…trying a little coaching, watching a few course videos, testing a digital product…and never getting traction with any of them. Here’s the simplest way to think about the 3 most common online business models and how to know which one is right for YOU: 1️⃣ Coaching (1:1 or group) Best for you if you: - Like talking to people - Enjoy teaching or guiding step-by-step - Want the fastest path to your first customer - Don’t mind being on Zoom Avoid this if you hate being “on stage.” 2️⃣ Online Courses Best for you if you: - Prefer to teach once and let people learn on their own - Have a process you can break into steps - Want something scalable without adding more hours - Like creating videos or structured lessons Avoid this if you struggle to organize your thoughts. 3️⃣ Digital Products (PDFs, templates, guides) Best for you if you: - Want something simple and fast to launch - Prefer writing over talking - Have repeatable knowledge you can package - Don’t want to be on camera Avoid this if you want deep 1:1 interaction. 👇 POLL: Which one feels like the best fit for YOUR skills and personality? (Coaching / Courses / Digital Products) After you vote, drop a comment: What made you choose that option? I’ll reply and help you narrow it down.