"Watch what they do, not what they say" This has always been a guiding principle for me in life & business There are so many gurus online telling is what to do/not to do But what are they doing? No, not what are they selling, but what are they ACTUALLY doing to spread their message & acquire clients? What funnels? Ads? Content? Acquisition channels? I think this paints a much better picture of what is working for someone rather than whatever it is they are trying to sell So, with this in mind, I decided to take a look at what Alex Hormozi is doing. And what I found is that at the core of his business, he is running a live event funnel that is designed to ascend clients up into his high-ticket coaching/consulting offers It's called the Scaling Workshop, and it's a 2-day in-person event that takes place at the Acquisition headquarters This got me super excited because if anyone has a pulse on an industry and knows where the puck is headed, it's Hormozi. So why is he building his business around live events? What's the strategy? What are the outcomes? What does the funnel look like? These are all questions I answer in the video I just posted on YouTube A full breakdown of Alex Hormozi's live event funnel. Enjoy :)

It was a GOOD year. It was a HARD year. Both can be true at the same time! Some people reject the idea of using the New Year™️ as a time to set new goals "why wait for a new year to start a habit/goal" It's true. Don't do that in July lol. But when I look around at family and friends, I see a renewed sense of purpose and a hunger for dreams to become reality. I think that's a beautiful thing. Everyone wants something to change in their life. And for one moment, most of humanity is hoping for those things at the same time. It's pretty cool when you think about it. So, go for it! Whether it's personal, business, health, relationships, spirituality, passion... We're cheering for you 🚀 For me and @Andy Monroe, our 2026 goal is quite simple: to make our DFY Event Partnership as valuable as possible! To gather communities, transform lives and businesses, and help more people achieve their goals and dreams through events. I've said this before, but thanks to all of you for being here! 2026 is gonna be awesome 🎆 LFG!

What do YOU call your role? There are many, many ways to describe someone that runs a Skool Community Which one resonates with you the most? I feel like the easiest thing to say is "I run a community!" but that's quite vague!

Massive community shoutout to these awesome members! @Zakia Ahm @Ess Green @Brian Rushalski @Sam Greiner @Felix Weinzinger All of them have run IRLs recently! Please, let us know how they went! 🤝 Did attendance meet expectations? 💰 How does the balance sheet look? 🏠 Was the venue a hit or a miss? 😸 What was the overall sentiment from attendees? ✍️ Did you gather any feedback? We've got a few coming up in the next week or two from @Brennan Thompson , @Sharon Prahl and @Dylan Johnson @Martin Simms! If you're about to host one, drop any questions for our incredible members below 👇