Was texting my client earlier and wanted to share this little win. We also had a perplexity lead come in yesterday and another from Chat 2 days ago. If you are wondering when you should start paying attention to GEO, that answer is NOW!

EDIT - Listen to the second video - The AI Spotlight works. This is from a real world demo call. Early Bird - "Anti-Labor" Day Special is Live - https://jeffherschy.com/spotlight Original Post Below :) Last night I couldn’t sleep. My brain was racing a million miles an hour because I finally cracked a problem I’ve been wrestling with for months. By 11pm I was up, scribbling notes, writing outreach copy, and even buying a new domain. By 1:45am, I had the bones of a brand-new system that changes the game for agencies and local businesses. I’m calling it AI Spotlight — built around AI SEO (what business owners call it) and Generative Engine Optimization (GEO) (what it actually is). Here’s the big shift: ✅ SEO = rankings in Google. ✅ GEO = visibility in ChatGPT, Gemini, Perplexity, Copilot, Siri, etc. SEO gets you found.GEO gets you featured. And I’ve finally found a way to deliver GEO as a hands-off, done-for-you service that takes 10 minutes to set up, and then runs automatically. 👉 I already have clients paying $250–$500/month for this. 👉 It comes with 30-day guaranteed results (AI referrals in analytics, or money back). 👉 I’ve paired it with a back-end monitoring system so you don’t need to mess with Google Search Console. This is a core + trend combo: reviews & reputation (core) + AI SEO/GEO (trend). It’s the perfect foot-in-the-door that makes business owners perk up, because they’ve heard about AI SEO but have no idea how it works. I’m putting everything together under the AI Spotlight brand and will be teaching it this Labor Day weekend as my “Anti-Labor Day” project. Want in? If you want access to this system — the same one I’m now offering in my own agency — type SPOTLIGHT down below. I’ll give you: - The setup process (10 minutes start to finish) - The fulfillment tools (done-for-you) - The monitoring/reporting system (no more guessing) - The exact cold outreach I wrote at midnight last night