Why Building Communities Requires Leverage First (Not the Other Way Around)
Someone posted: "With AI content taking over, this is why businesses and brands need to focus on building communities." This observation sparked something crucial about the order of operations. Agreed - communities will be the most valuable asset to have, in a world of AI. Nothing beats human unification, of like-minded individuals. My response: The problem here, is people try running straight towards building community, without building leverage first. With leverage, you get the permission to build community. Leverage comes from proficiency, processes, and people. Usually to have the last part, People, you need Proficiency and Processes. The serve-first principle: That means, you need to Serve before you Unify. From serving extensively, social proof is a consequence from that (as long as you're telling people about what you're doing). Start with high fulfillment, before you scale into low fulfillment. The deserve framework: "You get what you deserve." Course sellers, program creators, community builders - the best ones came from doing the thing, before unifying on the thing. In a world of AI, figure out what humanized work you can do, to provide maximum utility. The distribution reality: Distribution wins - but with proficiency and processes first. Otherwise, you won't create transformations from your distribution, and inevitably your reputation will collapse. The sequence matters: Master the work, build the systems, then scale the community. The conclusion: Communities are indeed the future, but they must be built on a foundation of real value creation. AI can handle content, but it can't replace the transformational results that come from human expertise and proven processes. Earn your community through service, don't expect it through hype. Hope you found this valuable! :)