From no reply to hopping on a call.
I wanted to take some time this morning to share what I believe is an effective approach and delivery when reaching out to a potential client. Attached below is an example from just the other day. I originally saw her post and reached out, but didn’t get a reply — because, honestly, it was a poor approach on my part. After doing a bit more research, I realized she was someone I genuinely wanted to work with. I readjusted and went back to the post, asked a few thoughtful questions, and provided a bit of value — something she didn’t already have. I also explained that I was looking to build a partnership, not just fund a single deal. I was excited when I received a response (no one else received a reply from her, despite 18 comments). Things went well from there, and I followed up with another message. We ended up hopping on a call to discuss what working together would look like, and she should be submitting a deal this week. As we closed out last year and move into this year, outreach has been a major focus for me. Please feel free to comment on this post if you have any questions so the community has something to reference moving forward.