I get it. The billable hour is at an all time high. For all you business owners out there, I’m curious how you would respond to the following: If you could get advice from an attorney ON YOUR TERMS, what would that look like? I’ll throw out some ideas to get the juices flowing, but I’m genuinely interested in your ideas. Because that’s what CounselLab was created to explore. We want to bring a service that not only provides the legal guidance business owners need, but provides those services in a model that is attractive to the business owner. Here are some ideas: - Flat monthly rate for ongoing availability? - Single project work with the cost spread out over longer time periods? - Shared cost across your business and partner businesses? - Custom rates for different work (e.g. drafting an NDA shouldn’t cost the same as responding to a lawsuit)? - Training business owners to make their own legal decisions (with maybe some attorney check on the back end?) - Something else? In the meantime, CounselLab has already put some of these offerings out there. We have a launch training available on SKOOL, and we have clients across industries (e.g. tech services, SasS, entertainment, restaurants, consumer goods, coaching/consulting, insurance firms, etc.) already opting into flat rates. Check us out, and I’d love to hear your thoughts (whether you have a current legal need or not).

As an attorney, I use AI to draft and review contracts on a daily basis. But here’s the rub: Once AI generates a contract for me, I have questions… challenges… nuanced follow up. That applies to every single section of the AI-drafted contract. Not because there’s something magical about me, but because I’ve been drafting and reviewing contracts for almost 15 years (for companies ranging from single person startups to multi-billion dollar global enterprises). Without question, AI is the single biggest game changer in the practice of law since I graduated law school in 2010. But unless you know how to prompt → review → repeat like an attorney when you use AI for contracts, AI can lure you into a false sense of security when using AI for contract drafting and review. With the most basic prompt, AI will undoubtedly produce a contract that looks good and feels good. But a contract that looks good doesn’t necessarily do what you need it to do. And that’s what CounselLab is for. In fact, we just launched a course (currently free) to show new members what we mean. We start the class with a simple prompt: “Draft an NDA between my business and a potential investor.” Does that prompt provide an NDA that looks good? Absolutely. Does that NDA actually achieve what the business owner needs? No. Over the course, CounselLab shows how to better prompt specifically for the NDA in question, and demonstrates a framework that business owners can use to prompt AI for drafting NDAs, and any contract. What early students have learned is that when it comes to using AI for contracts, simple prompts don’t get the job done Spoiler Alert: the prompt used by the end of the course is about a page long. For complicated contracts (e.g. Master Supply Agreements), my prompts can be multiple pages long. Not interested in dedicating that kind of attention to prompts? I hear you. And that’s the other reason CounselLab exists. CounselLab is exploring a tiered General Counsel model. Most small businesses don’t want to spend $250k - $350k per year on a General Counsel. But, they also don’t want to pay outside attorneys $500 - $1000 per hour to get a simple question answered, or contract drafted.

If you want to use LinkedIn to grow your Skool community, bring in better-fit members, and make your visibility efforts more strategic, I made this graphic to simplify the process. A lot of community owners know LinkedIn could help them grow their Skool community, but they either overcomplicate it or assume they need to post constantly to make it work. You don’t. This visual breaks down a simple LinkedIn strategy for Skool community growth: 1. Share one big idea a weekCreate one LinkedIn post each week around a real problem your ideal community member is already thinking about. This helps you build visibility, relevance, and topic authority. 2. Talk to five new peopleLeave thoughtful comments on five posts each week from people who look like a strong fit for your Skool community. Strategic commenting is one of the easiest ways to increase LinkedIn visibility and warm up future members. 3. Use a warm message, not a cold pitchIf someone is engaging with your content, send a friendly message to say thank you and ask before sharing your Skool community link. This builds trust and avoids spammy outreach. The graphic also includes a simple 3-day Skool welcome plan, because growing a Skool community is not just about getting members in. It is also about helping them engage once they arrive. Here is what I’d be paying attention to: - LinkedIn visibility works better when there is a clear path into your Skool community - strategic comments often create more momentum than people expect - warm outreach works better than dropping links too early - a simple welcome sequence helps new members stay and engage I’m sharing the graphic here in case it helps another community owner simplify how they use LinkedIn for community growth. If you want deeper support with LinkedIn strategy, profile positioning, content, and community growth, that is what I help with inside The LinkedIn Strategy Lab. There is currently a 7-day free trial if you want to explore it. You can join The LinkedIn Strategy Lab here to explore the trial and get deeper LinkedIn support for community growth

One of the most important things I've learned since becoming an online entrepreneur is that the most important thing you can do to grow your business is to build relationships. Many of us (myself included) have rushed to promote our groups and services that we care so deeply about. And it only makes sense - we are excited about what we are doing! Today, I'd like to invite you to take a step back and introduce yourself to the group by answering the following questions: 1. Who are you personally? 2. Who are you professionally? 3. What is something you love doing outside of work? 4. What is something surprising about you? As you open up and make more connections, you will find that not only are people more interested in what you do, but they will also be more interested in helping you make connections with other people they know! 😉 After you introduce yourself, please scroll through the other introductions and add a comment to someone you have something in common with or would like to know more about. 😊 Please add your introduction in the comments below! ⬇️