Look, this is a super important post you shared here @Ted Carr . I could have used knowing this when I first started coaching 10 years ago, but I learned it experientially, and it still stings but now it isn't a surprise when clients turn. Most coaches never talk about this, or share about how even GREAT clients can turn sour, because they are human and stuff happens in their lives, even if it has nothing to do with you. I had a client send me updates and rave about the things she was benefiting from our work together a year after we had already finished a year of coaching. Then one day, I mentioned that I hadn't seen her on instagram posting lately, and that was a trigger for her. Here's why, she was struggling with her weight and exercising, it was one area she didn't want to bring to our conversation as she hired out a coach specifically for that, and she was using her posts as an accountability tool. I didn't know that. Anyways, I received a super nasty email from her, saying all sorts of nonsense, but I could feel she was suffering. Anyways, she said she didn't want to speak. So it was. Now... I have super strong agreements with my clients. I get paid up front. They know their are never refunds, period. I had a series of great emails from her raving about her life, and in some ways she was one of my best client stories, one of my first 10k clients. It ate me up quite a bit. Had me questioning myself. Disappointed me that someone I gave my best too, who I wanted to win in life, turned around and acted in the manner she did. Well... A year after the fact, we emailed once or twice, and she said something along the lines of, "Oh that, I was dealing with my ex and going through some other stuff and..." She didn't apologize, and in fact I could sense here embarrassment at her behavior. I understood it. Still... Anyways, I've conversed with some great coaches, some charging clients 50 to 100 k for annual coaching and they all shared some similar stories, many in fact.