We are in the era of event-based fulfillment The most popular event model for us in 2026 has by far been fulfillment events Real quick, for those of you that haven't heard of a fulfillment event before... A fulfillment event is an event (or multiple events) that is attached onto a high-ticket offer, designed to help clients implement and make progress on their journey in real time. They are also designed to create a sense of of trust, connection, and community within a business Most of our conversations used to be about acquisition events, but since the new year, most founders booking calls with us are looking to introduce fulfillment events to their ecosystem The industry is starting to realize how important it is to have an IRL event component in their business as AI continues to improve & integrate People are going to start buying from businesses that have an IRL event component because: 1. They will be able to confirm that whoever they are buying from is a real person, and that they are who they say they are 2. They will be able to connect with real people in real life that are on a similar journey as them But how does one actually design a fulfillment event? I just posted a video on YouTube breaking down our whole process, end-to-end If you have any questions, feel free to drop them down below!

Massive community shoutout to these awesome members! @Zakia Ahm @Ess Green @Brian Rushalski @Sam Greiner @Felix Weinzinger All of them have run IRLs recently! Please, let us know how they went! 🤝 Did attendance meet expectations? 💰 How does the balance sheet look? 🏠 Was the venue a hit or a miss? 😸 What was the overall sentiment from attendees? ✍️ Did you gather any feedback? We've got a few coming up in the next week or two from @Brennan Thompson , @Sharon Prahl and @Dylan Johnson @Martin Simms! If you're about to host one, drop any questions for our incredible members below 👇