Wow. Just wow. This is my emotional win for the day! I’ve just watched this Thai Life Insurance video and I had to share it. It genuinely got me right in the feels. There’s very little dialogue. No hard sell. No features or benefits being pushed at you. Instead, it pulls you into a story. You feel empathy. Curiosity. Sadness. Warmth. Hope. And that’s the point. People do not remember ads. They remember how those ads made them feel. Thai Life Insurance has mastered emotional storytelling. They consistently create moments that attach real human emotion to their brand. Long after the video ends, you still remember who it was by, because the feeling lingers. That emotional attachment builds trust. Trust builds memory. Memory builds preference. This video is also a powerful reminder that showing up and helping others matters. Not every action needs applause. Not every effort gets seen straight away. But those small, consistent acts of kindness compound over time. In marketing, just like in life, the brands that win are the ones that make people feel understood. Watch the video and tell me honestly how it made you feel. (I'm still recovering)

see you meow!

This week I hit 54 members in my community It’s a small milestone, but one that feels like real progress, 54 people showing up to learn, share ideas, and build their marketing skills together. Here’s what I’m focusing on next to keep the growth going: Grow steadily. Share more wins, lessons, and conversations from inside the group to attract the right kind of people. Help more people. Keep creating practical resources and workshops that make marketing feel simpler and more fun. Make it sustainable. Test small paid offers and reinvest anything earned back into improving the experience. It’s exciting to see it all coming together. Every week it feels a little more alive and I can’t wait to see where we’ll be by the end of the year.

I’m so glad to be here and looking forward to meeting you all and hearing more of your stories. I run a community called The Marketing Common Room, where we learn, practise, and grow our marketing together through weekly calls, challenges, and sharing creative ideas. 🦄 Favourite colour: Blue and purple, the perfect mix of calm strategy and creative energy (which pretty much sums up marketing too) also love a good gradient. 🌈 Favourite Pokémon: Mewtwo for the power💥 Squirtle for the teamwork 😎 🐛 Current Skool challenge: Growing the community with more members and engagement while figuring out how to add real value for free members and plan for monetisation. Excited to connect, share ideas, and keep learning from everyone here! (And yes, we still have a Sheriff of Nottingham 😃)