😍 😭 And this is how you make people feel something through marketing.
Wow. Just wow. This is my emotional win for the day!
I’ve just watched this Thai Life Insurance video and I had to share it. It genuinely got me right in the feels.
There’s very little dialogue. No hard sell. No features or benefits being pushed at you.
Instead, it pulls you into a story. You feel empathy. Curiosity. Sadness. Warmth. Hope.
And that’s the point.
People do not remember ads.
They remember how those ads made them feel.
Thai Life Insurance has mastered emotional storytelling. They consistently create moments that attach real human emotion to their brand. Long after the video ends, you still remember who it was by, because the feeling lingers.
That emotional attachment builds trust.
Trust builds memory.
Memory builds preference.
This video is also a powerful reminder that showing up and helping others matters. Not every action needs applause. Not every effort gets seen straight away. But those small, consistent acts of kindness compound over time.
In marketing, just like in life, the brands that win are the ones that make people feel understood.
Watch the video and tell me honestly how it made you feel. (I'm still recovering)
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Eliot Payne
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😍 😭 And this is how you make people feel something through marketing.
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