What a wild ride this year has been! Even though we're just getting started, you've all made this community something incredible - through every like, comment, challenge and win! May this season fill your hearts with joy & a profound feeling of purpose. Merry Christmas Skoolers! 🎄✨ What are your BIG goals for 2025?

We love to think we make “rational” decisions. But in reality? "Most people don't buy WHAT’S good for them, they buy what MAKES them feel good." 一 Rory Sutherland. Just think about Netflix. Is paying $15/month for another streaming service "good" for you? Probably not. But that moment you sink into your couch on Friday night, knowing you can escape into your favorite show? 🍿 That feels amazing. The same applies to online communities. When someone joins a community, they're not buying access to content, modules, or even expertise. They're buying: 👉 The opportunity to hit their goals 👉 The feeling of belonging 👉 The rush of ”I can make it work" 👉 The relief of "I'm not alone in this journey." Look at Peloton. They don't sell exercise bikes – they sell the FEELING of being an athlete. The pride of seeing your username on the leaderboard. The thrill of beating your personal best while high-fiving strangers! 😍 Luxury brands get this too. A Rolex tells the same time as a $20 watch, but it makes you feel like you've "made it." 😉 You're not buying a timepiece; you're purchasing a membership to an EXCLUSIVE club. Here’s my question: What feeling are your members buying when they join your community?

THANK YOU everyone for joining Skool Ads Copyland! Here's the funny thing: I've never deliberately promoted this community and never ran ads. Every member joined Skool Ads Copyland 100% organically! 🙌 I'm curious to hear... What are your Skool-related goals for 2025? P.S. I'm planning an exciting Copyland curriculum for January so stay tuned!

Happy Friday Everyone! Super quick challenge today - let's discover your POWER WORD so you can hook attention with your ads! Here's my list of proven attention-grabbing words that convert: - Finally - Imagine - Revealed - Discover - Transform - Breakthrough - Tested - Revolutionary - Essential - Exclusive ✨ THE CHALLENGE: 1. Come up with your power word 2. Share how you'd use it in your business: "My power word is [word] because it speaks to my audience's desire to [benefit]." Example: "My power word is 'Finally' because it speaks to my audience's desire to stop struggling with Facebook ads and start seeing real results." ⚡Share yours below! Let's build a swipe file of powerful hooks together!

"Hey stranger, Join my amazing community!" *tumbleweed rolls by…* If launching ads for your Skool community feels like you're shouting into the void… You're not alone! And if your target audience never heard of Skool… You might even get comments like: Learn how to spell “S-c-h-o-o-l” properly 😆 ❄️ So what SHOULD you do to convert those cold leads? 1. Stop Talking About WHERE, Start Talking About WHY ❌ "Join my awesome community platform!" ✅ "Learn how to make your first $1k on Instagram (without doing cringe dances)" 2. Paint Their Dream Life: "Picture waking up to notification that your passive product made $500 while you slept... again. Our members aren't just dreaming about it - they're doing it daily." 3. Flex Social Proof: - Screenshot of Sarah going OMG I JUST MADE MY FIRST SALE!" - Video of Tom doing his happy dance after hitting 10k followers RIGHT after implementing your advice - That spicy before/after of Rachel's business offer transformation  4. Hook Their Attention: "I was making $50 per post as a content creator. Then I discovered the 'Reverse Pyramid' method. Now I charge $500 minimum. Here’s how…[community link]" 🔥Pro Tip: Position a resource inside your free community as a lead magnet. Example: "Get my "FREE 5-Step Reel Guide" to never run out of content ideas again' Join us for free and get instant access now!" ❗Remember: People don't join platforms. They join opportunities. Your next member doesn't care WHERE they're going... They care WHO they'll become when they get there. ❓Here’s a question for you… On a scale of 1-5, how familiar is your target audience with Skool?