🤫 Target Audience Never heard of Skool? Do this…

Maiia Zlotnikova

Dec '24 (edited) • 🟣 Chat

"Hey stranger, Join my amazing community!"

*tumbleweed rolls by…*

If launching ads for your Skool community feels like you're shouting into the void…

You're not alone!

And if your target audience never heard of Skool…

You might even get comments like:

Learn how to spell “S-c-h-o-o-l” properly 😆

❄️ So what SHOULD you do to convert those cold leads?

1. Stop Talking About WHERE, Start Talking About WHY

❌ "Join my awesome community platform!"

✅ "Learn how to make your first $1k on Instagram (without doing cringe dances)"

2. Paint Their Dream Life:

"Picture waking up to notification that your passive product made $500 while you slept... again. Our members aren't just dreaming about it - they're doing it daily."

3. Flex Social Proof:

Screenshot of Sarah going OMG I JUST MADE MY FIRST SALE!"
Video of Tom doing his happy dance after hitting 10k followers RIGHT after implementing your advice
That spicy before/after of Rachel's business offer transformation

4. Hook Their Attention: "I was making $50 per post as a content creator. Then I discovered the 'Reverse Pyramid' method. Now I charge $500 minimum. Here’s how…[community link]"

🔥Pro Tip:

Position a resource inside your free community as a lead magnet.

Example: "Get my "FREE 5-Step Reel Guide" to never run out of content ideas again'

Join us for free and get instant access now!"

❗Remember: People don't join platforms. They join opportunities.

Your next member doesn't care WHERE they're going...

They care WHO they'll become when they get there.

❓Here’s a question for you…

On a scale of 1-5, how familiar is your target audience with Skool?

1 - They've never heard of Skool...

5 - Skool is their primary platform :)

2 votes