🫣 Why Pretty Ads Are Failing
Here’s a truth BOMB: 65% of ad success comes down to copy. (HubSpot 2023 study confirmed this 👀) WILD, right? While everyone's obsessing over pretty visuals... The REAL money is made in those "few lines". But here's what most advertisers do: - Throw random benefits together - Drop in a basic "Learn more" - Pray for clicks (Spoiler: That's why 80% of ads FAIL) Those "few lines?" They're the KEY to conversion triggers: - Attention-hooking - Desire-building - Action-driving So… If you want to: - Master scroll-stopping headlines - Join the 20% of winning campaigns - Control how many people land on your About page Join me and @Patrice Moore in her FREE community: https://www.skool.com/herizon/about this Saturday at 12pm EST i We're breaking down best-converting frameworks (with 2025 trend predictions 😉) P.S. Link in FREE Word Masters Community Calendar