📢 Do you love your craft but hate sales? You’re not alone. Many talented artists and crafters create amazing workshops… but then struggle with the selling part. Empty seats can feel discouraging — but it doesn’t have to be this way. That’s why I created a short, practical guide:“From Empty to Sold Out: 5 Steps to Sell More Workshops.” Inside, I share 5 simple things you can do right now to attract the right people and start filling your workshops with eager participants. 👉 Grab your copy for free here: https://bit.ly/3V4DYOA I’d love to hear from you: What feels harder for you — planning your workshop or selling it?

“When was the last time you had a proper holiday?” my business coach asked me recently. I couldn’t answer her, because I knew that for her (born and raised in Germany) and for me, the meaning of “holiday” is completely different. You see, I was born in the Soviet Union and grew up in freshly capitalist Estonia. Holidays, for us, meant doing other kinds of work: catching up on housework, repairing things, visiting relatives (which often meant working even harder). Working was a status symbol. Resting felt like laziness. Even though I came from a family that wasn’t poor, maybe even slightly above average, going on a holiday trip was simply too expensive. In Germany, taking a week or two off and spending thousands of euros abroad is the norm. My daughter said me recently that her childhood trauma is not going to Mallorca every school holiday like her classmates did. And I thought to myself, if that’s her biggest trauma, then I’m proud of myself as a mother. So when my German coach asked about my holidays, I had to admit: I haven’t really taken one in the last 10 years. She lifted her elbows, smiled gently, and said: “Would you consider doing it soon? It’s important, for your mental health and your professional well-being.” A few years ago, I would’ve laughed. But this time, I told her, I’ll consider it. I still can’t quite imagine spending money on lying on a beach doing nothing, but I’ve started blocking time in my calendar when I don’t work, and don’t even think about work. I take Musti for long walks. I meet my German friend for coffee and talk about life (not business). I call my heritage family just to catch up, not to report. And it feels good. Every time I step out of the “work field,” I return with clearer ideas and a fresh outlook. Maybe that’s what Germans have known all along, that rest is not a reward, but part of the work itself. On the picture: Me, not thinking about work, and celebrating the rare moment when my teenage daughter actually agreed to take a selfie with me.

Today I had a great chat with @Chiara De Giorgi , and she sparked an idea: What if we organize some in-person events for our community? And the timing couldn’t be better — @Adriana Libotte , who runs the beautiful Space of Hearts – Art Studio & Cultural Hub in Berlin, has already offered her space for us to gather. Now I’d love to hear from you: Would you be more excited about… ✨ A simple, cozy networking event (free or symbolic contribution), just to meet and connect in real life?✨ Or a more structured mastermind-style day, where you bring your laptop, and I guide you through sales strategies and mindset work, so you walk away not only inspired but with real actions that boost your holiday season sales (the best time of the year for every creative)? Before I start planning and ask Adriana to book the space, I want your input: 👉 Which of these two options would you join?

I am planning our first virtual coffee hour in 4 days. We will meet live and learn about each other and talk about creativity and business. Are you in?

💬 Ask Yourself These 3 Quick Questions: 1. Is there someone you know who would say yes to this right now?(A friend, colleague, or someone in your network who needs this?) 2. Have you seen a similar workshop, course, or event offered before?(That’s a good sign — it means people pay for it.) 3. Can you describe the transformation someone would experience by the end?(E.g. “They’ll feel more confident using X,” or “They’ll leave with a clear plan for Y.”) Mini Task: Write your answers quickly — 2–3 bullet points max.If you can’t answer any of these confidently, tweak your idea until you can. Remember: A great workshop doesn’t need to be unique. It needs to be useful and clear. Share your thoughts with the community.