Alexander Sanivsky

Hello everyone! First off, thanks so much for having me. I'm excited to join the group! I've been working with Google Ads since the old days—way back to 2005. Back then, it was all about manual bidding and tight control. Now, this machine learning aspect of Smart Bidding is really throwing me for a loop! I manage client accounts and have one campaign that's giving me a major headache. It was running strong for months, spending a healthy $1400 a day, but after a round of keyword adjustments, it completely crashed and is now spending only around $10 a day. The volume just vanished. How can I revive it, and what's the best approach to get the Smart Bidding algorithm to spend again? 1. Do I need to set it back to a Maximize Conversion Value bidding strategy (with no tROAS/tCPA set) to force it to look for volume again? Or would switching to a different strategy be a better option? 2. Once I make a bid/strategy adjustment, how long should I wait before adjusting it again? I know the old rules are out the window, but I don't want to get caught in a constant learning phase. Thanks in advance for any insights—it's great to have a community of pros to bounce these things off of!

New comment 19h ago

Alexander Sanivsky

1 like • 20h

@John Lowry welcome! John, down for a quick call, just really want to get more context TLDR - What you're describing sounds like a technical issue(but I doubt it is the case), something like conversion tracking got unlinked. If that's not the case and you can verify it, then what I really want to know is how many days are you looking at? What is the time frame that you are making your conclusion based on? And what keyword adjustments are we talking about? Speaking about how you revive and recover? Well, technically, sometimes it's yes. Switching it back over to max conversion value or maximizing conversions, depending on the business type we're talking about. And then let it run for a couple of weeks or so, and switch it back over to smart bidding.

Rahul Nishad

Apr 3 •

💬 General discussion

Google shopping not competing with actual competitors

I wanted to know how I could fix my Google Shopping ads. In the auction reports, I have brands who are not my actual competitors; we are competing with Amazon, Flipkart, and more generic brands. For ex - We sell plus-size shirts for men, and we are competing with Dennis Lingo or Rare Rabbit which are clothing brands for normal people. I thought that if I optimized the feed, I would see some changes, but it's been 20 days with no changes. @Austin LeClear any tips?

New comment 20h ago

Alexander Sanivsky

0 likes • 20h

sounds like you've already tackled it, good

Rahul Nishad

2d •

💬 General discussion

20-30% Of my total conversion coming from branded search

Hey, Guys need your help with my account. I have a pmax and a search campaign for branded search terms. This is quite an established business. 2-3 brands are bidding on our keywords but their impression share is less than 10%. What should I do I don't want to pay Google Ads for giving me brand conversion But also, I don't want to miss those conversions Thoughts @Austin LeClear @Alexander Sanivsky

New comment 2d ago

20-30% Of my total conversion coming from branded search

Alexander Sanivsky

0 likes • 2d

hey @Rahul Nishad glad to have you here. Well, if you already have competitors bidding on your terms, I'd say you might want to leave a low-budget search campaign with a small bid on a target impression share and see how much budget you need to always be at the top. re PMAX, not sure why you'd want it for brand protection, hard to make PMAX do this one thing. I will blast other placements as well. Apparently, in your case, pmax overlaps with search, unless we are talking about shopping, but then you only want it to be on search. Not sure about the shopping network tho. Typically, we don't want branded terms to be in PMAX because it skews the data. Again, it's fine that you don't want to pay for your branded traffic because you would otherwise get it organically anyways. But really, the main purpose is just to protect yourself from your competitors bidding on your terms, from stealing your traffic. And also, just in case someone starts to bid on your terms, you can flag it immediately and react. FYI, Austin won't be able to answer here. If you want to pick his brain up, consider joining Copilot here: https://www.skool.com/copilot/about?ref=159354f86ce149aca8a45dae1d105332