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PPC Launchpad

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I miss the old days
Hello everyone! First off, thanks so much for having me. I'm excited to join the group! I've been working with Google Ads since the old days—way back to 2005. Back then, it was all about manual bidding and tight control. Now, this machine learning aspect of Smart Bidding is really throwing me for a loop! I manage client accounts and have one campaign that's giving me a major headache. It was running strong for months, spending a healthy $1400 a day, but after a round of keyword adjustments, it completely crashed and is now spending only around $10 a day. The volume just vanished. How can I revive it, and what's the best approach to get the Smart Bidding algorithm to spend again? 1. Do I need to set it back to a Maximize Conversion Value bidding strategy (with no tROAS/tCPA set) to force it to look for volume again? Or would switching to a different strategy be a better option? 2. Once I make a bid/strategy adjustment, how long should I wait before adjusting it again? I know the old rules are out the window, but I don't want to get caught in a constant learning phase. Thanks in advance for any insights—it's great to have a community of pros to bounce these things off of!
0 likes • 18h
@Alexander Sanivsky Hey, thanks for the quick reply and the insights! Here’s the full context on the campaign issue: - Status: Running since March 2025 with $35k spent and 5,316 conversions. - Budget/Spend: Budget is set to $600/day, but spend has dropped from a peak of $1,400/day (30 days ago) to just $10/day now. - Goal vs. Reality: Target ROAS is 130%; we are currently at 107% ROAS. - Tracking: Confirmed, tracking is working fine. The cause of the drop was me pausing Broad Match to run only Exact Match. I reverted that change, but the volume is still flat. Given the tight margins and the fact that a Maximize Conversions strategy will almost certainly result in a loss for a few weeks, I'm hesitant to switch. Do you still think Max Conversion Value is the move, or is there a less aggressive way to "nudge" the spend?
0 likes • 18h
Thanks for the welcome! You're spot on—the Broad Match change is what tanked the volume; we're now stuck at $10/day even with a $600 budget. I haven't tried Target Impression Share. I'm hesitant to switch from Target ROAS to Target CPA because we have a lot of value-based history (5,316 conversions), and the account has very low margins (Target ROAS is currently set to 100%). Instead of a full switch, I'm leaning toward aggressively lowering the T-ROAS to 90% for a week. This should force the bids up and kickstart the volume and learning phase quickly. What do you think of that T-ROAS aggressive nudge?
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John Lowry
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@john-lowry-4702
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Active 14h ago
Joined Sep 19, 2025
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