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3 contributions to AI Agency Starter Kit
🚨 The “Anti-Labor Day” Breakthrough: AI Spotlight 🚨
EDIT - Listen to the second video - The AI Spotlight works. This is from a real world demo call. Early Bird - "Anti-Labor" Day Special is Live - https://jeffherschy.com/spotlight Original Post Below :) Last night I couldn’t sleep. My brain was racing a million miles an hour because I finally cracked a problem I’ve been wrestling with for months. By 11pm I was up, scribbling notes, writing outreach copy, and even buying a new domain. By 1:45am, I had the bones of a brand-new system that changes the game for agencies and local businesses. I’m calling it AI Spotlight — built around AI SEO (what business owners call it) and Generative Engine Optimization (GEO) (what it actually is). Here’s the big shift: ✅ SEO = rankings in Google. ✅ GEO = visibility in ChatGPT, Gemini, Perplexity, Copilot, Siri, etc. SEO gets you found.GEO gets you featured. And I’ve finally found a way to deliver GEO as a hands-off, done-for-you service that takes 10 minutes to set up, and then runs automatically. 👉 I already have clients paying $250–$500/month for this. 👉 It comes with 30-day guaranteed results (AI referrals in analytics, or money back). 👉 I’ve paired it with a back-end monitoring system so you don’t need to mess with Google Search Console. This is a core + trend combo: reviews & reputation (core) + AI SEO/GEO (trend). It’s the perfect foot-in-the-door that makes business owners perk up, because they’ve heard about AI SEO but have no idea how it works. I’m putting everything together under the AI Spotlight brand and will be teaching it this Labor Day weekend as my “Anti-Labor Day” project. Want in? If you want access to this system — the same one I’m now offering in my own agency — type SPOTLIGHT down below. I’ll give you: - The setup process (10 minutes start to finish) - The fulfillment tools (done-for-you) - The monitoring/reporting system (no more guessing) - The exact cold outreach I wrote at midnight last night
🚨 The “Anti-Labor Day” Breakthrough: AI Spotlight 🚨
2 likes • Aug 27
stoplight
How An Attorney's Office Got Slapped For A Review Surge
Key Takeaways - Client's aggressive review solicitation led to Google removing ~50% of new reviews - Despite setback, client's account remains active; continuing steady review collection - Agencies must set clear expectations on review acquisition pacing to avoid Google penalties - Regular check-ins and ongoing guidance are crucial for preventing client missteps Google Review Solicitation Mishap - Client mass-messaged customer list for reviews - Google removed ~50% of new reviews ("review purge") - Client disabled all throttling systems, triggering Google's attention - ~30 reviews hidden due to "review surge" - Account not terminated; still collecting reviews at a consistent pace Agency Best Practices for Review Management - Never promise high review numbers in short timeframes (e.g., 20-50-100 reviews quickly) - Implement review throttling systems (e.g., Revealies' built-in throttle) - Advise clients to limit review requests (e.g., X requests per day) - Encourage consistent, metered review activity over time - Explain importance of gradual review build-up (e.g., 1-2 weeks vs. 2-3 days) Client Communication Strategies - Proactively check in on client's review generation activities - Offer to use successful clients as case studies to gain insights - Be prepared to re-educate clients on best practices - Frame review collection like "teenage driving" - set clear rules and expectations Handling Review Penalties - Guide clients through Google's review reinstatement process - Help reframe future review collection strategies - Emphasize consistent, day-to-day review requests aligned with business volume Next Steps - Implement regular check-ins with clients about their review collection practices - Develop clear, written guidelines for clients on safe review solicitation - Create a crisis management plan for clients facing Google penalties - Consider enhancing review throttling features in agency tools - Use this case study to educate other clients and prevent similar issues
How An Attorney's Office Got Slapped For A Review Surge
1 like • Jan 14
it is an attorney do we even care rotflmao Google gonna Google
This guy needs to be removed from this group
@Jawad Akram is cold dming members of this group with spam bitly links that go to virus bot infected sites. He needs to be blocked by individivuals in this group and banned from this group. I said what I said
This guy needs to be removed from this group
0 likes • Dec '24
@Jeff Schwerdt yes it is an issue for sure
0 likes • Dec '24
@Rebecca Happy YEP SPAM VIRUS BOT
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Dorn Just Dorn
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The Dread Pirate Dorn. No one of consequence. Juggling pixels and punchlines to create unforgettable online experiences. Let's Chat!

Active 2h ago
Joined Dec 15, 2025
Southern Indiana
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