The first mini-workshop I ran had just 12 people there live. I had decided (against all odds) last minute that it would be fun to flip on zoom and teach some fellow online friends Facebook ads. So I posted once on Facebook that tomorrow I would be going live on zoom to showcase a few cool things I was doing with Facebook ads. A few people asked for the zoom link to join. I had no funnel and no offer. Just thought it would be fun to give back to some online friends and show them some neat things. So 12 people joined live. I taught Facebook ads for 2 hours. Then it was time for dinner. So I said, "Hey guys we have to wrap up now. I'm starving as I had a big workout this morning." They were sad to hear it was ending. Then somebody said, "Dino how do we do more of this?" I said "What do you mean?" He said, "Can I pay you to teach me more or do you have a course?" I was baffled he was requesting to pay me. Then others chimed in. "Yeah, me too Dino." "Me too DIno." "Yes launch a course Dino." That's when it hit me. Mini-Workshops = Clients It makes sense too. People love to try before we buy. Hence we date before we marry. We test drive a car before driving it off the lot. We go to an open house before considering buying the house. There are a million examples of "try before we buy". Heck, Panda Express built it's billion dollar empire on giving out free samples. Every ice cream parlor gives you samples too. It's human psychology. WE LIKE TO TRY BEFORE WE BUY. It's why "Free trials" exist with software companies. So it makes sense that Mini-Workshops would equal higher conversion potential. All this to say.... For 8 years now I've been running these mini-workshops. The concept has always been the same but they have changed over the years. And they have changed in a big way this year. Which is why I'm hosting a FREE workshop next week. 👉 TAP HERE FOR A SNEAK PEAK. On this live training I'm going to be showing you the system and framework that is working best in 2026.