If you've ever packed a webinar with gold, stacked the social proof, added the countdown timer, and still watched people not buy, Katya's workshop tomorrow is going to land differently. She runs a community called Oracle Connections (4.5k members, for context), and she's built something called Mini-Project Magic specifically for this problem. The idea is that information alone doesn't create belief anymore. People trust what they experience. The workshop is hands-on, and you'll walk away with clarity on what your own mini-project could look like. It's tomorrow, Monday, at 10 am EST / 7 am PST / 3 pm BST. One hour. https://www.skool.com/content-revenue-lab-4761/calendar?eid=ca50e4f43aa44023a50833ba69f47462 Worth a spot in your calendar if the "great content, no conversions" problem feels familiar. Des - The Content Revenue Lab What's the conversion problem you keep bumping into most, getting people to show up, or getting them to buy once they're there?

Karin Crawford and I are running a joint session on Wednesday, 10th June - "Meet The Expert: Calls2Action." I'll be walking through how to strengthen and test your YouTube calls to action, and Karin will cover what Streaming TV brings beyond YouTube - new audiences, credibility, and connected TV visibility. The idea is to get your CTA working hard on YouTube first, then leverage what you've learned when you expand. It's co-hosted across both our communities, so wherever you join from, you're in the right place. Wednesday 10th June, 5-6 pm London / 12-1 pm EST / 9-10 am PST. https://tinyurl.com/TheContentRevenueLab What's the YouTube CTA you're using right now - and is it actually working? Des - The Content Revenue Lab

If you're an AI artist trying to build an audience around your work, this one is for you. Today at 4 pm London time, I'm speaking inside Valerie Smith's AI Artist Lab community on how to use YouTube to grow an audience and drive traffic to your Etsy shop, digital products, or community. It's free to attend if you're a member. If you're not in the community yet, you can join here: https://www.skool.com/ai-artist-lab/about?ref=c75adaa832e449d8b1ef463c22b1d8a9 And if you want to add it to your calendar, here's the event link: https://www.skool.com/content-revenue-lab-4761/calendar?eid=8e8a9cb2d36448ce98270a22f7909351 Are you currently using YouTube as part of your strategy, or is it something you've been putting off?

Well… the community just hit 666 members 😄 Way to go community and @Heather Boers Some people see that number and instantly panic. Me? I smile. Funny how numbers only have the meaning we collectively assign to them. Years ago, I learned that the “Monster” logo is actually made of 3 Hebrew vavs:ו ו ו And yep… vav has the numerical value of 6. So technically the branding literally leans into: 666 = unleash the beast. Honestly? Brilliant marketing. Fear gets attention. Symbols create emotion. Stories spread. But beyond all the spooky mythology… 666 has also been interpreted by many spiritual traditions as a sign to come back into balance. A reminder to stop spiraling in fear and reconnect with alignment, trust, harmony, and grounded creation. Which honestly feels pretty fitting for this community. People here are building businesses differently. Leading with integrity. Using their voices. Creating abundance without losing themselves in the process. So instead of “mark of the beast” energy… Maybe this 666 moment is simply a reminder: Release the fear. Trust your voice. Build your mission anyway. Oh my cow🐮 … what a beautiful number to grow through together 💜 brought to you by the You World Order - where we are stepping up to be the change we seek in the world leveraging Substack, podcasts & Skool communities

A free live masterclass for SME owners, coaches, and consultants who want to use YouTube to build visibility and attract clients, without needing a big following or video experience. YouTube is one of the most underleveraged tools available to small business owners. Most people either dismiss it as too time-consuming or assume it's only for full-time content creators. This session challenges that assumption directly. I will be walking through how professionals are using YouTube as a search-driven visibility tool - not a social media channel - to get found by the right people at the right time. In this session, you'll learn how YouTube search works differently from social media and why that matters for your business, what type of content gets results for coaches, consultants, and service providers, and how to get started without expensive equipment or a complicated setup. This session is for you if you've been curious about YouTube but haven't known where to start, or if you've tried it before and didn't see results. Date: Tuesday, 26th May 2026 Time: 10:00 am - 11:00 am BST (United Kingdom Time) Hosted inside the Hashtag Business Club on Skool. Add to your calendar here - https://www.skool.com/content-revenue-lab-4761/calendar?eid=d6e70012f8084ed3a6bada114d45ad04