I have been struggling with this as well.. My main concern about having a Summer Membership of this nature is that the few members that still have a normal membership will get pissed, with how good the summer membership is and then that creates a new problem. Thoughts on this?

Yeah I hear ya, I’m basically in the same boat! Maybe give the current members options to pause their current membership and take advantage of summer month rate and then reastiblish normal rate towards fall? Idk thgh, give a mouse a cookie, could up hurting more than helping long term. We made enough in Jan/Feb to be good for rest of year but still want to bring rev in summer months as well of course