Having a strong brand identity online is based on three things: perception, voice, and culture. Aesthetics matter, but thats only the surface. Here’s how to properly build your brand identity: 1. Define Your Brand’s Voice & Values - Be clear on what your brand stands for: recreational? premium? wellness? etc. - Communicate online in a tone that reflects this, whether it's playful, educational, or bold. - Consistency builds recognition. 2. Brand Design - Use brand colors, fonts, and visual themes consistently across posts. - Invest in a clean logo and core design assets (templates, icons, etc.). - I would recommend hiring a professional designer to design all visual aspects of the brand and ensure everything is consistent. - Visual consistency = credibility. 3. Post With Strategy • Use content pillars: - Education - Behind-the-scenes - Community/culture - Testimonials • Be consistent with posting, choose a posting schedule that you can actually manage and stick to it. • Engaging with people is also important, reply to comments & dm’s. 4. Show Your Face - Let people see who’s behind the brand, having a face behind the brand helps build brand credibility. - Showing the real founders, the team, and sharing customer stories build trust. 5. Engage With Your Niche - Comment on similar pages. - Share others' content with your take. - Build a proper community, not just followers. If you have any further questions, I’ve linked below my in-depth video guide on social media mastery for your cannabis brand based on how I do things for my own brands.

There are a lot of free videos in the classroom section about brand building & on my YouTube channel Cannabiz Academy. In this group you’ll get access to a FREE weekly PDF guide to grow and scale your brand, early access to my videos, general discussions about strategies and priority access to insider information about industry secrets. The most value will come from our exclusive class which includes very in depth step by step videos on how to start and scale your licensed brand without owning licenses. The content and information I provide are based on my expertise, I've been in this industry for more than a decade and have had success with my personal brands as well. Have questions? Post in Discussions or message me directly 🌿 YouTube: https://youtube.com/@cannabiz.academy?si=rlfG9TGwOHyYZrbo