Aug 22 • 💬 General Discussion
How to Build Your Brand Identity Using Social Media
Having a strong brand identity online is based on three things: perception, voice, and culture. Aesthetics matter, but thats only the surface. Here’s how to properly build your brand identity:
1. Define Your Brand’s Voice & Values
- Be clear on what your brand stands for: recreational? premium? wellness? etc.
- Communicate online in a tone that reflects this, whether it's playful, educational, or bold.
- Consistency builds recognition.
2. Brand Design
- Use brand colors, fonts, and visual themes consistently across posts.
- Invest in a clean logo and core design assets (templates, icons, etc.).
- I would recommend hiring a professional designer to design all visual aspects of the brand and ensure everything is consistent.
- Visual consistency = credibility.
3. Post With Strategy
• Use content pillars:
- Education
- Behind-the-scenes
- Community/culture
- Testimonials
• Be consistent with posting, choose a posting schedule that you can actually manage and stick to it.
• Engaging with people is also important, reply to comments & dm’s.
4. Show Your Face
- Let people see who’s behind the brand, having a face behind the brand helps build brand credibility.
- Showing the real founders, the team, and sharing customer stories build trust.
5. Engage With Your Niche
- Comment on similar pages.
- Share others' content with your take.
- Build a proper community, not just followers.
If you have any further questions, I’ve linked below my in-depth video guide on social media mastery for your cannabis brand based on how I do things for my own brands.
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How to Build Your Brand Identity Using Social Media
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