Definitely excited to be here. I'm planning on joining Chris Cannabiz Academy courses at the end of this month, my question is before I even do that, What is the very first thing I need to do to get my brand/Brands up and running 🤔

There are a lot of free videos in the classroom section about brand building & on my YouTube channel Cannabiz Academy. In this group you’ll get access to a FREE weekly PDF guide to grow and scale your brand, early access to my videos, general discussions about strategies and priority access to insider information about industry secrets. The most value will come from our exclusive class which includes very in depth step by step videos on how to start and scale your licensed brand without owning licenses. The content and information I provide are based on my expertise, I've been in this industry for more than a decade and have had success with my personal brands as well. Have questions? Post in Discussions or message me directly 🌿 YouTube: https://youtube.com/@cannabiz.academy?si=rlfG9TGwOHyYZrbo

The #1 mistake I made when starting out? Chasing a license instead of building a brand. I dropped $1 million since 2018 before realizing the most powerful cannabis companies don’t own the product, they own the story.

In this Q&A clip, Chris breaks down a hard truth most operators learn too late: even the best flower won’t sell itself everywhere. You might be winning in one location, selling out at premium pricing, but that doesn’t mean your brand is actually connecting with your target market. This isn’t about luck or temporary monopolies. It’s about building a brand that survives competition, scales beyond one city, and stays relevant as the market evolves. Real brands aren’t built on flukes. They’re built on systems, strategy, and experience.

In this Q&A snippet, Chris explains why this conversation wasn’t a sales call, and why Cannabiz Academy exists in the first place. His goal isn’t just to grow his own brand, but to help serious brand owners launch the right way and build a global community of independent operators. When your purpose is bigger than yourself, the impact multiplies. This isn’t about quick wins. It’s about building a movement that lasts.