"Remember how long you've been putting this off, how many extensions the gods gave you, and you didn't use them." That's Marcus Aurelius, Book 2 of Meditations, writing to himself around 170 AD. It stopped me cold this week. Because I know exactly how many extensions I've been given. I sat on the idea for The Canon Club for months. Told myself I needed a better plan, a bigger audience, a cleaner launch. Then I finally opened the doors — and got 24 visitors and zero members. I nearly closed it in week one. That's the part he's actually calling out. Not laziness. The much sneakier thing: waiting for conditions to be right, then quitting the second they aren't. He wrote this as a private note to himself, by the way. The most powerful man in the world, needing to be reminded not to waste his own life. Two thousand years later it's still the most relevant thing I've read all month. What are you putting off? Not the small stuff — the thing you keep circling and calling "not the right time yet."

Skool's discovery page sent me members while I wasn't looking. I don't fully understand why, so I'm asking. Quick context: I've run a BookTok account for years and finally decided to monetize it the obvious way — a book club here on Skool. Made content for it. Promoted it properly. Got a handful of curious clicks and basically zero signups. Then, with almost no effort on my part, member requests started coming in directly from Skool. My best guess is that people already on Skool go to discovery the way you'd go to a search bar — they're already looking for a community that solves something for them, so there's no convincing required. Meanwhile everyone I sent from TikTok had to first figure out what Skool even is before deciding whether to join. That's a much bigger ask than I realized when I was making the videos. So for August I'm running an experiment: no outside traffic at all. Just Skool. Spending real time in groups with an audience that overlaps mine (not competitors), and seeing how far Growth Boost can actually take a brand new community on its own. Which is where I need your experience — how has Growth Boost compared to traffic you drive yourself? Curious whether the people who found me through discovery stick around better than the ones I recruit, or whether that's wishful thinking on my part.

You all showed UP last time... so we're doing it again! 😎🔥 You know the drill! And if you don't, here are the deets! Tomorrow is our Level 5 Thread... and you have to be Level 5 (or higher) to join the fun. 👀 So TODAY... 🎊 It's a Level Up GIF Party! 🎊 🚫 No links today. 🎬 Just GIFs. 💬 Conversations. 🙌 Encouragement. 😂 Randomness. 🔥 Community. If you're not a Level 5 yet, this is your chance! Jump into the comments with your favorite GIF. Reply to other people. Get conversations going. Help each other climb that leaderboard. 🧗‍♀️⬆️ Because tomorrow... ✨ Level 5s and up get to PLAYYYYY! They get their own dedicated thread to drop links, share what they're building, and get some extra visibility. Today's mission? 🎯 Get as many people to Level 5 as we can! So grab your best dancing GIF, your funniest GIF, your "I woke up ready to win" GIF... Let's party our way to Level 5! 🎉🪩👇

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🍀⭐🔥..... this just happened! Skool growth is unreal everyone!! Here are the single ads that Skool is running on meta for my community. They made them and the text. I recently moved my community from Freemium to paid. I worked on my about page optimization and here yeah go!!