Tier experiment update 👩🔬 (full transparency about Premium)
Lovely Skool Copy Hub members, I wanted to share a quick behind-the-scenes pricing test I ran this week. 💡 What I tested: I moved Premium from $49/year to $99/year to see how it performed. 📊 What I learned: At $49/year, people were upgrading organically — even when I wasn’t actively mentioning Premium (this was super fun and cool to see!). In fact, we had a total of 35 people upgrade to Premium in a matter of 10 days. At $99/year, no one upgraded over the last 4 days (even though there has been a constant stream of new members joining us via ads + referrals). That told me pretty clearly where the “no-brainer” line is right now. So Premium is now $50/year for founding members. 💖 What Premium includes: - the full copy template library - all workshops + replays (including the email sales workshop I just gated) - every workshop + template I create this year 🎯 About sustainability (since a few of you expressed concern for me): Premium is intentionally a growing resource library — not a support tier. That’s what makes it sustainable for me while still giving you tons of value you can implement fast. 🙏 Full transparency: - I’ll keep testing and optimising pricing as we grow (just like I test copy and funnels). - $50 isn’t the forever price — it's the sweet spot where I've got momentum and you have really affordable resources (which I know is amazing for those of you just getting started on Skool!) - I will likely add a VIP tier, but this needs to make sense in the context of my offers. I will let you know when I figure this out :) If you’ve been thinking about upgrading, now’s the easiest time to do it. 👉 Upgrade to Premium + unlock our entire resource library >>