Tier experiment update 👩‍🔬 (full transparency about Premium)

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Lovely Skool Copy Hub members,

I wanted to share a quick behind-the-scenes pricing test I ran this week.

💡 What I tested:

I moved Premium from $49/year to $99/year to see how it performed.

📊 What I learned:

At $49/year, people were upgrading organically — even when I wasn’t actively mentioning Premium (this was super fun and cool to see!).

In fact, we had a total of 35 people upgrade to Premium in a matter of 10 days.

At $99/year, no one upgraded over the last 4 days (even though there has been a constant stream of new members joining us via ads + referrals).

That told me pretty clearly where the “no-brainer” line is right now.

So Premium is now $50/year for founding members.

💖 What Premium includes:

🎯 About sustainability (since a few of you expressed concern for me):

Premium is intentionally a growing resource library — not a support tier.

That’s what makes it sustainable for me while still giving you tons of value you can implement fast.

🙏 Full transparency:

I’ll keep testing and optimising pricing as we grow (just like I test copy and funnels).
$50 isn’t the forever price — it's the sweet spot where I've got momentum and you have really affordable resources (which I know is amazing for those of you just getting started on Skool!)
I will likely add a VIP tier, but this needs to make sense in the context of my offers. I will let you know when I figure this out :)

If you’ve been thinking about upgrading, now’s the easiest time to do it.

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