two quick ways to slash your monthly email marketing bill
Ever looked at your email bill and thought… why am I paying for people who don’t even open my emails? 😅 I used to do the same. Back when my list hit 26,000 subs, I thought bigger = better. Turns out, bigger = expensive. Two moves changed everything for me. First, I switched platforms. Most founders stick with Mailchimp because they think moving is painful. It isn’t. Export CSV, import to Kit, rebuild tags and automations, done in a day. And Kit now gives you up to 10,000 subscribers for free. Unlimited sends. Zero cost. Wild. Second, I trimmed the dead wood. Anyone who hadn’t opened in 90 days? Gone. I took my list from 26,000 down to 7,000. And my open rate jumped to nearly 80%. Click rate? 60%. That’s what happens when you only keep the people who actually care. Two wins: → You slash your monthly bill → Your deliverability skyrockets (because unengaged subs quietly kill it) If you’re still paying for people who haven’t opened your last 10 emails… maybe it’s time to let them go 💀📬 Curious: how often do you cleanse your list? And would a free 10k plan tempt you to switch platforms?