two quick ways to slash your monthly email marketing bill

Ever looked at your email bill and thought… why am I paying for people who don’t even open my emails? 😅

I used to do the same. Back when my list hit 26,000 subs, I thought bigger = better. Turns out, bigger = expensive.

Two moves changed everything for me.

First, I switched platforms.

Most founders stick with Mailchimp because they think moving is painful. It isn’t. Export CSV, import to Kit, rebuild tags and automations, done in a day. And Kit now gives you up to 10,000 subscribers for free. Unlimited sends. Zero cost. Wild.

Second, I trimmed the dead wood.

Anyone who hadn’t opened in 90 days? Gone.

I took my list from 26,000 down to 7,000. And my open rate jumped to nearly 80%. Click rate? 60%. That’s what happens when you only keep the people who actually care.

Two wins:

→ You slash your monthly bill

→ Your deliverability skyrockets (because unengaged subs quietly kill it)

If you’re still paying for people who haven’t opened your last 10 emails… maybe it’s time to let them go 💀📬

Curious: how often do you cleanse your list? And would a free 10k plan tempt you to switch platforms?

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