Stop cramming your newsletters. One message. One CTA. That’s the game. 👇 I learned this the hard way back when I was running MailNinja. I’d try to squeeze 3 ideas, 2 offers and a “quick update” into one email… then wonder why engagement tanked. Truth is: every extra idea you add dilutes the one thing you actually want people to do. Here’s the rule I teach inside GrowthKit: → One problem → One solution → One CTA That’s it. No more. If you’ve got more to say, brilliant — that’s tomorrow’s email. And the next one. More emails = more touchpoints = more sales. It’s how you compound attention. Keep it simple. Keep it focused. Keep it moving. ✉️⚡️ What’s the ONE message your next email needs to deliver?

Ever looked at your email bill and thought… why am I paying for people who don’t even open my emails? 😅 I used to do the same. Back when my list hit 26,000 subs, I thought bigger = better. Turns out, bigger = expensive. Two moves changed everything for me. First, I switched platforms. Most founders stick with Mailchimp because they think moving is painful. It isn’t. Export CSV, import to Kit, rebuild tags and automations, done in a day. And Kit now gives you up to 10,000 subscribers for free. Unlimited sends. Zero cost. Wild. Second, I trimmed the dead wood. Anyone who hadn’t opened in 90 days? Gone. I took my list from 26,000 down to 7,000. And my open rate jumped to nearly 80%. Click rate? 60%. That’s what happens when you only keep the people who actually care. Two wins: → You slash your monthly bill → Your deliverability skyrockets (because unengaged subs quietly kill it) If you’re still paying for people who haven’t opened your last 10 emails… maybe it’s time to let them go 💀📬 Curious: how often do you cleanse your list? And would a free 10k plan tempt you to switch platforms?

Sooo.... long story, won't bore you with it. BUT in short, GrowthKit is back on Skool. Ask me anything.

YES YES YES… it’s like a ghost town around here right now, that’s cos i’m in the final stages getting Groop finished, then move GrowthKit across, then i can start inviting you to switch… anything i post here will be gone when we all move! only a couple of weeks to go… 🙌