I hosted my first webinar last night. 5 registrations. 2 attendees. One stayed for 20 minutes.( realised timing an issue for international attendees). And I'm writing this post anyway — because this is what building looks like. Here's what I learned: The session itself? Solid. I taught the FCP Method from scratch — Foundation, Conversion, Persuasion — and I genuinely believe it would have changed how those two people present, if they'd stayed. But the feedback I got was honest and useful: 'First webinar doesn't need to be this long.' They're right. I packed in everything I knew. Next time — one idea, taught well, in 30 minutes. This is the gap between knowing your subject and knowing your audience. I teach finance professionals how to bridge that exact gap. Turns out, I'm still learning it too. Cohort 1 still opens 8 April. If you want to learn the FCP Method with me — live, over 4 weeks — the door is open. DM me or find the details here: https://financeedgecohortgam.netlify.app #FinanceSpeakersEdge #BuildingInPublic #FCP #FinanceProfessionals #PublicSpeaking #Webinar