Paris, France

Congrats @Nymrod Confino and to you as well @Giulio Segantini for making this happened. Waiting for it.

So the approach should be to identify the ICP first and then build your offer around that profile, not the other way around. Except if you’re starting or joining a startup that already has a product and is now looking to find its PMF; in that case, the focus should be more on the niche. Here are two quick tips that worked for us in the past: #1 Check out bad reviews of competitors on G2 - Look up the worst reviews of your main competitors on G2. - Find the people who wrote these reviews on LinkedIn. - Reach out to them with this message template if you’d like: “I saw your review on G2 for {{companyName}}, {{firstName}} - I totally get the frustration. We’re actually working on a solution for exactly that problem. Would you be interested in discussing it?” #2 Use Twitter’s Advanced Search - Use Advanced Search on Twitter to find highly-liked tweets mentioning the main competitors. - Focus on tweets with high engagement —these often highlight customer frustrations. - DM the authors of frustrated tweets with the same message template.

There's an art to building trust in just a few seconds! For my part, I often opt for a hard-hitting question within the first 60 seconds to demonstrate my sincere interest.

A valuable post here seems to offer insights that everyone can relate to, without focusing on individual situations; it encourages engagement by sparking a conversation rather than just sharing an opinion, keeping the content relevant for everyone.