The click was never the hard part. You can rank for the right search term, get people through the door, and still lose most of them inside thirty seconds. Nothing you change on the thumbnail fixes that, because the thumbnail already did its job. That's not a YouTube problem. That's a speaking problem, and it shows up everywhere else too. On calls. In your community. On a stage. Anywhere you're trying to move someone from listening to acting. Which is why we're hosting Danielle Drew tomorrow night in The Content Revenue Lab. Tuesday 8th September, 8 pm UK, 3 pm EST, 12 pm PST. She runs the biggest public speaking community on Skool, and she's taken people from terrified to paid. She's covering how to shape a message that positions you as the expert, hold attention once you've got it, and turn listeners into qualified prospects without pitching or chasing. It's free and open to every member. The replay goes up afterwards but only stays available for 24 hours before it moves into the premium classroom, so it's worth being there live. If you're building a Skool community off the back of your content, this is the piece that sits underneath all of it. You can join here and add the event to your calendar: Des Dreckett - The Content Revenue Lab

I thought more communities meant more reach. What it actually meant was the same people seeing me over and over. Plenty of members belong to a dozen communities. So if you're posting in 40, the overlap isn't small. Those members were getting notified about me several times a day, sometimes the same title sitting in two different feeds. A few of them said something. Politely, but they said it. I'd been counting communities. I should have been counting people. Three things changed after that. I cut the number right down. I post mainly in my own now, plus a couple of others where the audience is actually different. I use Panda to schedule posts across different parts of the day, so anything that does overlap lands hours apart instead of together. And I don't reuse a title across communities. Same idea is fine. Same title just looks like broadcasting. Worth remembering that reach isn't the member count. It's whoever hasn't already seen you somewhere else that morning. If you're working out how YouTube feeds a Skool community, that's what I write about in The Content Revenue Lab: https://tinyurl.com/TheContentRevenueLab Des

@Des Dreckett is at it again with an experiment he is conducting in real time! This is what Des has to say: I'm running a live experiment out in the open, and I want to walk you through it. My community, YouTube For Skool, is priced at $5 a year. That's not an accident, and it's not me being cheap. It's a deliberate tripwire. Free member counts don't tell you much; people join free things out of curiosity all the time. A near-free paid action tells you something completely different. Anyone willing to hand over even a small amount of money is a different kind of prospect to someone who just clicked join. That's the pricing side of the experiment. The other side is Growth Boost. Skool's Growth Boost feature fronts ad spend and pushes Discovery for your community, but it takes a 30 per cent commission on anything it attributes. At $5 a year, that commission is tiny, so this phase isn't really about Growth Boost pushing hard for me yet. It's proof of concept. I'm watching what Discovery does on its own versus what Growth Boost actually contributes, and I'll only move to a recurring $5 to $9 a month price once I've got 50 paying members and real data on willingness to pay, not before. On Thursday 13th August at 8 pm London (3 pm New York, 12 pm Los Angeles), I'm running a live session walking through the whole thing. If you've had questions about how Growth Boost actually works, this isn't just an explanation; you'll see the experiment running in real time, with real numbers, while it's still unfolding. If you're building a paid Skool community yourself, or wondering whether your pricing is set up right for Growth Boost to actually work for you, come watch it live. Join YouTube For Skool here: https://www.skool.com/youtube-for-skool-6875/about Des Dreckett - YouTube For Skool

A few months ago on Skool News, Andrew Kirby was going on about how Freemium was the wave of the future and how "everyone" was succeeding. Then Sam Ovens went on Skool News talking about how paid groups with a free trial was where it was at. A couple of weeks ago, they were both talking about how they had analyzed the data and the "top" groups were all getting a ton of traffic and #trafficmaxxing became the hot new topic. This morning, Andrew Kirby posted in his group that at the end of the month, he's going to announce the next new thing that is working, the wave of the future, and the ticket to untold riches, and guess what??? It has nothing to do with traffic!!! Now I don't blame them for these mixed messages. Because the truth is that all of these strategies can work. They work at different times, for different purposes, for different audiences and for different stages of business. Which is why in my other community, The Build Lab, I don't teach one-size fits all strategies and I don't teach you how to copy what other people are doing. I teach you the pros and cons of different approaches and who they are best for. So we come up with a custom approach that will work for you. Today in The Build Lab, we are focusing on retention because it doesn't matter how much traffic you get or how well you convert, if people are bouncing as quickly as they are signing up, you don't have MRR (monthly recurring revenue), you have a revolving door. And yes, there is a replay available. So come for the 10 ways you can better retain your members (some of these strategies I've never heard talked about in Skool before) and stay for the experience, expertise, and support. What I teach is based on years of work both inside and outside of Skool with both brand new course/membership creators and multiple 6-figure creators. And in case you haven't heard my spiel before, what makes me different from all the other people claiming to be able to help you grow and monetize your Skool is that I am an award-winning educator with a Master's degree in education and 25+ years of experience in curriculum and course design, specializing in student success and engagement. I have two successfully monetized communities, one of which is in the top 0.1% of all Skools.

No matter how many people join your community, if they don't stay you have a major leaky bucket problem! On Friday in my other community, The Course and Community Build Lab (affectionately known as The Build Lab), I will be hosting a masterclass called the 10 Ways You Can Improve Member Retention to Grow Your Community and Increase Profits - because who doesn't want that, right??? This session is open to all members and a replay will be available if you cannot make the live session. And here is my promise to you: These tips are NOT AI-generated. I did not go to Claude and ask it for a list of community retention tips! These strategies come from years of my own experience as well as the experience of clients I've worked with both inside and outside of Skool. Some of the things I'm going to talk about I've never heard discussed inside Skool. Have I got your attention? This session is normally offered for a one-time fee of $47, but you can access it by joining the Standard tier of the Build Lab for only $27 and also get access to the Your Best Skool Community program and our live bi-weekly calls!